This is Skift

Skift (verb) - origin: Nordic languages - meaning: Shift; transformation.

As the daily homepage for the world’s largest industry, we are the leading news source for travel executives. We’ve proven ourselves as the information and intelligence brand at the center of it all, monitoring the ever-evolving transformation into the future of travel.

Every day, our award-winning team of journalists provides pivotal media insights on key travel sectors - with marketers, strategists and technologists top of mind. In doing so, we decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.

We are the leading travel news outlet - on a journey to better understand the world’s largest industry.

Why This Beat Matters

The tourism business is no longer just about destination marketing – it is public policy, economic

development, and crisis management rolled into one.

Cities around the world are trying innovative strategies to fight overtourism, with new taxes on

visitors and tough restrictions on travel companies.

National tourism boards are working to boost visitor numbers while balancing competing goals

around quality of life for their citizens. Tourism challenges have hit the world stage.

Skift, the global business authority on travel, is expanding our coverage of this transformation.

We’re looking for a reporter who can follow the money, unpack the politics, and chronicle how

destinations and experience providers are rewriting the rules of tourism in the U.S. and key

global markets.

Help us explain not just where people go, but how the places they love are reinventing

themselves — and why it matters for the global economy.

Skift is a fully distributed, remote company with employees based across the globe. This position is remote and requires a high level of coordination and communication skills to be successful. You must be able to work independently, meet goals, set tasks in a timely manner, join meetings via video, and periodically work outside normal company hours for special events or projects.

What You’ll Cover

● U.S. Destination Marketing & Management

○ Funding models for destination marketing organizations, convention bureaus, and state tourism offices, including lodging taxes

○ Quality-of-life debates that affect housing, jobs, and noise

● Global Travel Shifts and Overtourism

○ Europe’s new focus on managing visitor flows, Latin America’s bid to diversify its tourism base, and the Asia-Pacific model

● Experience Economy

○ Day-tour platforms, multi-day operators, and digitally-native “things-to-do” startups — how they’re funded, regulated, and partnering with destinations

○ The tug-of-war between global OTAs and locally run tour companies

● Risk & Resilience

○ Overtourism caps, resident protests, and climate-driven disasters (wildfires, floods, heatwaves) that force DMOs to become emergency-response communicators

● Deals & Data

○ M&A, venture rounds, and public-sector budgets that signal bigger strategic shifts

○ Data on short-term rentals and visitors flows to quantify trends

Some of What You'll Do

● Break News & Spot Trends – File fast, accurate stories on funding changes, policy moves, leadership shifts, and financial results impacting tourism boards and experience providers

● Enterprise & Analysis – Produce deeply sourced features that connect political decisions to P&Ls, resident sentiment, and traveler behavior

● Develop High-Level Sources – From state travel commissioners and city managers to tour-operator CEOs and bond-rating analysts

● Public-Records & Data Sleuthing – Dig into municipal budgets, hotel-tax receipts, SEC filings, and court documents to reveal unseen dynamics

● Cross-Team Collaboration – Work with Skift’s climate, airline, and hospitality reporters to provide 360-degree coverage; appear on stage at Skift events and in webinars when needed

● Other tasks as required

The Experience You Bring

● 5+ years of business or policy journalism, ideally on travel, economic development, or

municipal finance

● Fluency in public-sector funding (taxes, bond issuance, grant cycles) and how it intersects with private-sector operators

● Track record of turning complex data into compelling narratives and visualizations.

● Comfort interviewing C-suite leaders, elected officials, and community advocates —and pressing them for accountability

● On-stage interviewing experience a plus

How We Work

We’re a fully distributed newsroom; clear writing and asynchronous collaboration are essentials.

Expect rigorous editing and the freedom to chase ambitious scoops.

At Skift, we’re a global bunch of travel-obsessed storytellers, strategists, designers, analysts,

and builders who genuinely love what we do. Even though we’re fully remote, our culture is

tight-knit, we show up for each other and collaborate like we’re in the same room (even if we’re

on different continents). We’re curious, creative, and committed to doing meaningful work.

How To Apply

If this role sounds like a great fit, we’d love to hear from you. Please submit your resume and a brief cover letter through our application system. The cover letter is an opportunity to share why you’re interested in this role and how your experience aligns with our work—we value thoughtful applications.

Skift is proud to be an Equal Opportunity Employer. We are committed to building a team that reflects the diversity of travelers around the world. We welcome applicants from all backgrounds, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from other underrepresented communities.

Here’s what you can expect next

If you apply and are selected to interview, a Skift team member will reach out to you to schedule a time to connect.