WHO WE ARE

At Slick Rock Tanning & Spa, we’re on a mission to help clients radiate confidence through affordable, state-of-the-art wellness services, while empowering our team members to achieve their personal, professional, and financial goals.

We're a high-growth brand with multiple locations and an ambitious roadmap, and we’re looking for a marketing leader who can turn vision into results. Our values guide everything we do:

• Results-Oriented
• Accountable
• Disciplined
• Inspirational
• Aligned
• Transparent

WHO YOU ARE

You’re a performance-focused marketing leader and hands-on creator who sees marketing as a powerful lever to drive revenue—not just awareness. You understand the full client journey—from attracting the right leads to converting them into paying clients to keeping them engaged and loyal over time.

You’re a thinker and a doer—comfortable building strategies, running analytics, and getting into the weeds designing digital ads, emails, landing pages, print materials, and more. You thrive in fast-paced environments, use data to drive every decision, and care deeply about crafting campaigns that deliver real business results.

You’ll own the entire marketing lifecycle—from strategy through execution—and collaborate cross-functionally with operations, client experience, and leadership to align goals, optimize execution, and drive growth.

Must Haves:

• 5+ years of experience in marketing, with a track record of driving client acquisition, retention, and revenue
• Strong background in omnichannel marketing: email, paid media, social, print, in-store, SMS, and digital
• Experience managing lead funnels, conversion journeys, and post-sale engagement campaigns
• Proficiency in CRM and marketing automation tools (HubSpot strongly preferred)
• Strong design skills using tools like Canva, Adobe Illustrator, or similar
• Ability to write clear, compelling marketing copy for multiple formats
• Excellent project management and collaboration skills
• Data-driven mindset: strong grasp of KPIs like CPL, CPA, retention, and ROI
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• Deep understanding of brand positioning, buyer psychology, and lifecycle marketing

WHAT YOU’LL DO

As Marketing Manager, you’ll be the architect and driver behind all client-facing marketing efforts—owning the entire cycle from lead generation to conversion to retention. You’ll deliver measurable growth while maintaining brand consistency and supporting operational readiness across all locations.

Key Responsibilities

Strategy & Funnel Ownership

• Build and execute omnichannel marketing plans that drive lead generation, membership enrollment, and client retention
• Create a comprehensive content strategy that spans digital, in-store, and community campaigns
• Own the client journey from first touchpoint through long-term engagement, optimizing every step for conversion
• Collaborate with leadership to align marketing priorities with company-wide sales and operational goals

Revenue-Driven Execution

• Build, deploy, and optimize paid media campaigns with clear ROI targets
• Design and manage all promotional materials: digital ads, emails, signage, web assets, landing pages, and more
• Create automated workflows and nurture sequences to move leads through the funnel
• Monitor campaign performance in real time and report on results, learnings, and adjustments

Cross-Functional Collaboration

• Partner with spa managers, the client experience team, and operations to operationalize campaigns and ensure flawless execution
• Support new location launches with tailored marketing strategies and asset development
• Align marketing messaging with frontline feedback to ensure relevance, clarity, and brand consistency
• Train internal teams as needed on marketing initiatives, campaign offers, and client communication

WHY YOU’LL LOVE IT

You’ll have the autonomy to lead, the runway to grow, and the support of a high-performance team that values innovation, accountability, and results. Your ideas will directly shape how thousands of people experience the Slick Rock brand.

Compensation & Incentives

• $55,000–$65,000 salary
• + Incentive comp based on performance and campaign success

Benefits & Perks

• 401(k) with 3.5% employer matching
• Health insurance
• Paid time off
• Free tanning & spa services
• Employee discounts
• Paid professional development
• Community service opportunities (Habitat for Humanity, SCRAPS, 2nd Harvest, Blessings Under the Bridge, and more)
• Fun team events (Silverwood, BBQs, Bloomsday, rock climbing, etc.)

Schedule

• Monday–Friday, 8-hour shifts
• Some weekend availability for events or campaign rollouts

Work Setting

• Office-based in Post Falls, ID
• Occasional travel to salon locations or local community events as needed

OUR COMMITMENT TO DIVERSITY

Slick Rock Tanning & Spa is proud to be an equal opportunity employer. We are committed to building a workplace where people of all backgrounds, identities, and experiences can thrive. We actively foster inclusion and equity in every aspect of our business.

READY TO APPLY?

If you're ready to own the marketing engine of a high-growth brand, we’d love to hear from you.
📧 Send your resume to admin @slickrocktanningspa.com and include the job title and where you found the posting in your subject line.

Already a candidate? Please connect directly with your recruiter.