About Us

Snappy Kraken is a marketing program leader in the financial services industry.

We believe that our work helps people achieve greater freedom.

• Our tools help financial advisors achieve greater freedom over their time.
• Our content helps people achieve greater financial freedom for their families.
• Our culture helps team members achieve greater freedom in where (and how) to live and work.

Our innovative solutions set us apart.

• Financial content is stale; we make it interesting.
• Marketing technology is complex; we make it simple.
• Financial advisor brands are bland; we make them captivating.

Snappy Kraken simplifies and streamlines marketing operations for the industry’s best advisory brands, equipping them to drive faster revenue growth and create personalized marketing experiences across email, SMS, social media, websites, and more, with real-time data and AI-driven insights. Snappy Kraken was voted the Most Innovative Marketing Platform of 2024 and ranked a top 20 Best Place to Work in FinTech 4-years in a row. Our culture is focused on bringing out the best in each team member so that we can achieve our full growth potential. Every new person we add to our team helps raise the bar of what we can accomplish together. 

The Purpose of This Role

This senior leadership role will oversee and execute the marketing strategy for Snappy Kraken.  Success will require leveraging data and the organization's creative resources to support our brand reputation and revenue growth goals. The role encompasses three main areas of ownership: 1) Demand Generation, 2) Product Marketing, and 3) Brand Marketing. Our value spans both SMB clients and mid-market to large financial enterprises, requiring the ideal candidate to have experience in both segments. 

As the VP of Marketing, you will be responsible for driving growth and establishing the foundation for scalability. This includes maintaining Snappy Kraken’s iconic brand and reputation among financial advisors and thought leaders in the wealth industry. To foster continued SMB growth, you will advance our channel partner strategies, develop repeatable and predictable demand generation processes with measurable funnel metrics, and position Snappy Kraken as a category leader. Additionally, you’ll define and deliver product positioning, messaging, and sales enablement through robust product marketing strategies, analyst relations, and thought leadership initiatives.

This role reports directly to the Chief Revenue Officer and oversees the Demand Generation and Marketing teams.

Primary Role & Responsibilities

• Manage teams and individuals responsible for Demand Generation, Product Marketing, Brand Marketing, and Events, with a major focus on data driven performance, team development and coaching.
• Collaborate with Channel Partners and industry influencers to drive awareness and differentiation in the marketplace. 
• Cultivate relationships with the analyst community, both financial and technical.
• Work closely with Customer Experience and Sales teams to align marketing efforts with developmental growth goals.
• Oversee the development and implementation of high-quality content across multiple channels, including websites, SEO, automated campaigns, and content partnerships.
• Build a vision for the long-term marketing department strategy to move Snappy Kraken upmarket, partnering with the CEO and CRO to to execute on annual and quarterly objectives.
• Maintain a consistent and appropriate brand image across all initiatives.
• Manage budgets, set goals, and establish KPIs for the Marketing department.
• Lead marketing activities impacting OKRs, including lead generation, revenue growth, and sales cycles.
• Collaborate on marketing campaigns with cross-functional teams.
• Oversee promotional activities and set discount/promotion strategies in close partnership with Sales and Lead Generation. 
• Oversee market research and analysis to identify and execute on challenges and growth opportunities including competitive analysis and marketing positioning.
• Build long-term relationships with employees, stakeholders, and industry influencers.
• Prioritize internal marketing requests to ensure alignment with organizational objectives.

Primary Qualifications

• Demonstrated competency in driving marketing initiatives to the mid-market and enterprise segments of the financial industry
• 8+ years of marketing experience, with a preference for experience selling into the WealthTech or BankTech space including experience leading teams.
• Preferred experience in a start-up environment with an understanding of the work ethic to succeed
• Demonstrated ability to drive growth across multiple customer segments (SMB, Mid-market, retail, enterprise)
• Experience leading teams and transitioning business models, launching new products, or entering new markets (e.g. on-prem to SaaS, SMB to mid-market, entering a new vertical)
• Experience developing, leading, or supporting channel partner programs, and sales enablement. 
• Knowledge and experience with Fintech, WealthTech, banking, or financial services industries.

Perks & Benefits

• Work Remotely
• Flexible PTO
• Development Fund to help you grow
• Medical Insurance Options
• Parental/Maternity Leave
• Growth opportunities

As of November 2024, the expected base compensation range for this position is $160,000 - $205,000 USD / $165,000- $210,000 CAD based on country of residence. Additional bonus of $20,000 - $30,000 USD/CAD. Pay will be based on several factors, such as experience, certifications, location, market conditions, and other business and organizational needs. Snappy Kraken anticipates that the reasonably expected salary for this position could change in the future and retains the right to change or revisit the salary range according to business needs.  

About Us

Snappy Kraken is the marketing leader in the financial services industry.

We believe that our work helps people achieve greater freedom.

• Our tools help financial advisors achieve greater freedom over their time.
• Our content helps people achieve greater financial freedom for their families.
• Our culture helps team members achieve greater freedom in where (and how) to live and work.

Our innovative solutions set us apart.

• Financial content is stale; we make it interesting.
• Marketing technology is complex; we make it simple.
• Financial advisor brands are bland; we make them captivating.

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The Vice President of Marketing position is a full-time, remote position at Snappy Kraken. Accessibility requirements are dependent on the role but could be expected during standard business hours Monday through Friday. This position is open to any candidates currently residing and eligible to legally work in the United States or Canada. 

As a remote company, it is critical to remember that our contributions and teams are interconnected and accessibility is the expectation.

At Snappy Kraken, diversity powers meaningful connections, impactful work, and great outcomes. Our culture of diversity and inclusion means we nurture an environment where each team member can do their best work.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.