About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies 

About the role

We're looking for a Senior Copywriter to lead copy development across Brio and Home Organizers — two distinct consumer brands under the Softline umbrella. This role sits within the Content Writing team and is responsible for producing strategic, brand-right copy across digital, print, packaging, and campaign channels that connects with customers and drives conversion.

You'll collaborate closely with Copywriters, Technical Writers, Copy Editors, and cross-functional partners in Marketing, Brand, Design, and Product to maintain voice consistency, uphold copy standards, and bring each brand's story to life — from a product detail page to a full campaign narrative.

This is a hands-on role for a writer who is equally comfortable shaping a messaging framework and crafting a tight headline, and who thrives in a fast-moving, high-volume environment.

What you'll do

• Develop and deliver clear, compelling, on-brand copy across digital and print channels, including product listings, PDPs, website content, email, blogs, social media, paid ads, video scripts, packaging, retail materials, and campaign assets
• Lead copy development for product launches and integrated marketing campaigns across Brio and Home Organizers, shaping brand narratives and executing copy across multiple platforms
• Translate product features and technical details into benefit-driven, user-focused messaging that is easy to understand and conversion-oriented
• Write and optimize ecommerce and paid media copy, applying platform best practices for channels such as Amazon, Meta, and Google
• Develop headlines, taglines, and messaging frameworks that support each brand's storytelling and business objectives
• Maintain consistency of voice, tone, and messaging across both brands, ensuring clarity, accuracy, and adherence to brand standards
• Review and refine copy to ensure quality, usability, and performance — incorporating feedback and insights to continuously improve effectiveness
• Collaborate with cross-functional partners in Marketing, Brand, Design, Product, and Technical teams to align copy with campaign goals and creative direction
• Manage multiple projects and deadlines simultaneously while maintaining a high standard of craft and attention to detail
• Stay current on industry trends, platform updates, and competitive messaging to continuously elevate content output

Qualifications

• 5–6 years of professional copywriting experience with a strong portfolio spanning digital, print, and campaign work
• 3+ years of experience in ecommerce and digital marketing 
• Experience in consumer goods, home products, lifestyle brands, or relevant agency environments
• Solid understanding of digital marketing best practices, paid media strategy, and platform-specific messaging
• Moderate knowledge of SEO and a strong grasp of UX-informed copywriting
• Proven ability to craft benefit-driven, user-centric copy that drives engagement and conversion
• Experience collaborating cross-functionally in fast-moving, high-volume environments
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Nice to Have

• Experience writing for home organization, personal care, or lifestyle product categories
• Background working across multiple brands or within a shared services creative environment
• Additional certifications in UX writing, social media copywriting, or related disciplines