Who We’re Looking For 

We are looking for a hands-on Manager, Marketing Analytics who will accelerate our marketing effectiveness through data, insights, and innovative measurement methods. You will play a hands-on, pivotal role in driving performance optimization across all marketing channels, including but not limited to SEM, SEO, email, and affiliate networks. You will partner with and mentor team members in their use of data, working toward the goal of making everyone more self-sufficient in their data use. You will also play a key role in budgeting, forecasting, and modeling. 

What You’ll Do 

• Provide future thought leadership and hands-on construction of sophisticated, insightful, and actionable attribution models 

• Support a culture of testing, partnering with channel managers on A/B and multivariate tests related to content, copy, landing page, bidding, and more 

• Own reporting and analytics – inclusive of meaningful dashboard creation – throughout the customer lifecycle from MMM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention 

• Own and normalize data from marketing platforms including, but not limited to Meta Ads, Google Ads, and Braze 

• Drive Return On Ad Spend optimization through attribution methodologies, advanced targeting and channel exploration 

• Present findings and recommendations to senior leadership and stakeholders 

• Stay up-to-date with industry trends, technologies, and best practices in data analysis and reporting 

• Ensure data accuracy and integrity through good data practices and documentation 

• Support execution excellence in the marketing team through training, tools and documentation 

Requirements and Qualifications 

• At least 6 years of experience in marketing analytics 

• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields 

• Domain expertise in B2C marketing strategy and measurement approaches 

• Strong analytical and problem-solving skills 

• Excellent communication and presentation skills 

• Expertise in Python, SQL, Excel, and other data analysis tools 

• Extensive experience in data visualization 

• Experience working with marketing data, including martech, web analytics, and ad platforms 

• Demonstrated ability to translate business needs into analytic frameworks, including recommending suitable KPIs and translating data into recommended actions 

• Ability to effectively team globally, including flexibility in adjusting priorities and work hours/availability to meet team demands 

About Spark Networks, Inc 

At Spark Networks, we’re dedicated to connecting people and sparking meaningful relationships.  As a global dating company, we offer a range of premium and freemium apps that welcome millions of singles worldwide. Our mission is to help people find love and have fun along the way. 

Our biggest brand, Zoosk, welcomes 40 million singles to its platform and is available in 80+ countries, translated into 25 languages.  We also offer niche brands that cater to specific age groups and religious communities, such as Silver Singles, Christian Mingle and JDate.  Despite our diverse brand portfolio, our mission remains consistent: to help singles around the world find love and enjoy the journey.  We pride ourselves on ensuring our users remain engaged, happy, and satisfied throughout their Spark experience.  

As a successful subscription business, Spark Networks boasts significant opportunities for innovation and growth. At our core, we are a consumer technology company and our commitment to continuous improvement and user satisfaction keeps us at the forefront of the dating industry. 

Our current benefits offerings include: 

• Medical, Dental, & Vision Insurance 
• Employer Paid Basic Life Insurance 
• 401(k) Retirement Plan & Company Match 
• FSA, DCA, and Commuter Benefit Plans 
• Company Paid Holidays 
• Flexible Time off  

Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position. 

• https://www.zoosk.com/ 
• https://www.jdate.com/ 
• https://www.christianmingle.com/ 
• https://www.silversingles.com/ 
• https://www.elitesingles.com/ 
• https://www.spark.net/