Who we are, and what we offer:

Swimlane is redefining security operations with Agentic AI automation that empowers organizations to work smarter, respond faster, and stay ahead of threats. Our low-code platform combines automation, orchestration, and intelligent reasoning to unlock true operational autonomy across the modern SOC.

At Swimlane, we put people first. We foster a culture of innovation, trust, and continuous improvement—where your ideas matter and your work drives meaningful change. Join us and help build the next era of Agentic AI-powered security operations.

About the role

Swimlane is seeking a results-driven and dynamic Field & Events Marketing Manager to drive regional pipeline growth and revenue acceleration through strategic field marketing programs. This role is a key partner to sales leadership and is accountable for developing and executing integrated field strategies that generate measurable pipeline and contribute to bookings.

The ideal candidate brings 5–7 years of B2B technology field marketing experience, preferably within cybersecurity or enterprise SaaS, and has a demonstrated track record of delivering revenue results through trade shows, executive events, and targeted regional campaigns.

This is a revenue-aligned marketing role with clear performance expectations, requiring an entrepreneurial marketer who pairs innovative thinking with disciplined execution to drive measurable pipeline and revenue growth.

What you'll do

• Develop and execute quarterly and annual regional field marketing plans aligned to revenue targets.
• Manage end-to-end event logistics, including vendor selection, contract negotiation, budget management, and on-site execution for field events and trade shows. 
• Create and manage event marketing materials, including invitations, promotional content, and post-event follow-up communications.
• Own regional pipeline contribution goals (sourced and influenced) and report on performance against targets.
• Allocate and manage budget based on ROI and pipeline impact.
• Design and execute high-impact field programs, including industry trade shows, executive roundtables, partner activations, and targeted account-based experiences.
• Drive measurable improvements in event-to-opportunity conversion rates.
• Support enterprise sales cycles through strategic engagement programs tailored to priority accounts.
• Collaborate with marketing and BDR teams to extend event reach and maximize engagement.
• Establish clear pre-event planning and post-event follow-up processes with defined SLAs.
• Ensure alignment across sales, BDRs, solution engineers, and marketing on program objectives and success metrics.
• Lead closed-loop reporting to measure campaign effectiveness through the full marketing-to-sales funnel.
• Own and manage the regional field marketing budget, including forecasting, allocation, and spend optimization aligned to pipeline and revenue targets.
• Conduct post-event performance reviews to identify optimization opportunities.
• Build and maintain strong relationships with key vendors, partners, and industry stakeholders.

Qualifications

• 5–7+ years of field marketing experience in B2B technology; cybersecurity experience preferred.
• Experience supporting enterprise sales cycles (6–12+ months).
• Strong understanding of demand generation strategy and marketing-to-sales funnel dynamics.
• Demonstrated ability to manage trade shows, field events, and account-based field programs.
• Experience in CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase) is a plus.
• Excellent cross-functional collaboration and communication skills.
• Highly organized with strong project management capabilities and the ability to manage multiple initiatives simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

This role requires approximately 20% travel to support on-site event execution and industry engagements.

Candidates must be current residents of the United States at the time of application to be considered for the position.

The Perks of Being a Swimlaner:

• Competitive Benefits & Compensation
• Stock Options
• Training & Professional Development Opportunities
• MacBook Pro
• Great Company Culture
• We value collaboration and innovation
• Give-back Volunteering Opportunities

Here at Swimlane, our core focus is to Automate the World of Security and we strive to represent our five core values in everything we do:

• Punch above your weight class - We make the most of our circumstances and constantly surprise and impress with our ability to deliver.
• Be a happy innovator - The hard problems are the fun problems to solve, we’re excited to take on difficult challenges and find creative solutions.
• Always be leveling up - We are continuously improving, embracing change, and consuming information to better ourselves and each other.
• Move at the speed of WOW - We work with an extreme sense of urgency, but we never compromise quality.
• Have honesty and integrity in ‘all the things’ - We make decisions with the best of intentions, doing what is right for as many stakeholders as possible.

What’s the best thing about working at Swimlane? If you ask the team, they'll tell you it's the people. Swimlaners are innovative, collaborative, and driven by the purpose of revolutionizing the way security teams automate and respond to alerts. Headquartered in beautiful Denver, Colorado, Swimlane's staff spans 20+ countries!

The base salary for this position is $105,000- $115,000 and is dependent on the candidate's skills and experience. This position is also eligible for an annual variable compensation opportunity, which will be discussed during the interview process.

To complete your application, please submit your resume to https://ats.rippling.com/swimlane