Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

MyHealthTeam is seeking a Lifecycle Marketing Associate Manager to help drive user engagement through high-impact, data-driven marketing campaigns. In this role, you will own the end-to-end execution of email, web push, and SMS campaigns — leveraging automation, personalization, and A/B testing to optimize performance.

This is a great opportunity for someone looking to deepen their lifecycle marketing expertise, build technical and analytical skills, and make a measurable impact at a fast-growing, mission-driven company.

What you'll do

• Execute, optimize, and manage daily campaigns across email, SMS, and web push for over 30 segments.
• Build and refine automated customer segment journeys that drive engagement and retention.
• Create and optimize templates for email, SMS, and push notifications with a focus on personalization and brand consistency.
• Perform rigorous QA testing for campaigns and act as a secondary QA reviewer for other content channels.
• Maintain and track a daily campaign deployment schedule to ensure timely execution.
• Develop and automate segmentation strategies to improve targeting and campaign performance.
• Plan, execute, and analyze A/B tests to improve key metrics (unique opens, clicks, click-through rates, and site sessions).
• Track campaign performance and translate insights into actionable recommendations.
• Monitor email deliverability and sender reputation, addressing any issues to maintain strong inbox placement.
• Partner cross-functionally with the Content, Product, and Data teams to align messaging and strategic goals.

Qualifications

• Three to five years of hands-on experience executing lifecycle marketing campaigns across email and SMS
• Proficiency with at least one major customer engagement platform — preferably Iterable or Braze
• Working knowledge of HTML and experience troubleshooting and modifying email templates
• Familiarity with Handlebars or similar templating logic for dynamic content
• Strong attention to detail and a quality-first mindset 
• Analytical thinking and the ability to manage multiple projects in a fast-paced environment
• A bachelor’s degree or equivalent work experience