Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

As the Director, Product Marketing and Sales Enablement, this role will be pivotal in driving the strategy, launch, and promotion of our Community products. Reporting to the Senior Director, Product Marketing and Sales Enablement, you will be the dedicated marketing lead for our Community offerings. You will create custom resources for top-tier accounts and drive product literacy across all client-facing teams to accelerate growth. The ideal candidate lives in the tristate area or on the East Coast.

What you'll do

• Go-to-market activation — Develop and execute comprehensive go-to-market strategies for Community products. This includes creating and maintaining playbooks, product materials (decks, one-sheets, case studies), and delivering compelling product demos.
• Product launch — Serve as the primary product marketing expert for all Community-related sales needs. Lead the customization process for our top client accounts and all custom initiatives.
• Sales enablement — Equip sales and partnership teams with the knowledge and tools required to effectively sell Community products. Support the rollout of additional products as needed.
• Cross-functional collaboration — Act as the central point of contact between Community leads, sales, and product teams. Foster strong collaboration to ensure strategic alignment and seamless execution of all Community-focused initiatives.
• Market analysis — Conduct in-depth analysis of industry trends and the competitive landscape related to healthcare communities and patient networks to refine marketing strategies and identify new opportunities.
• Customer-centric approach — Champion a deep understanding of our community members and clients, ensuring all marketing and sales materials address their core needs and pain points to foster loyalty and drive adoption.

Qualifications

• Proven experience in product marketing or sales enablement
• Healthcare experience is a must, with direct experience in or a strong understanding of patient-focused health sites, online patient communities, health data, or endemic platforms.
• Demonstrated ability to create high-impact sales collateral, including presentations, one-sheets, case studies, and playbooks
• Excellent PowerPoint skills
• Strong communication and interpersonal abilities, with a track record of working collaboratively across teams
• Effective project management skills with an ability to handle multiple high-priority projects simultaneously and meet tight deadlines
• Experience with Seismic or a similar sales enablement platform a plus
• A bachelor’s degree in marketing, business administration, or a related field, or equivalent experience