Do you know how to turn audience psychology and social listening into winning creatives? Are you equally comfortable dissecting performance data and shaping the next hook or emotional angle to test? If building a scalable and efficient creative engine excites you, you might be our next Performance Creative Lead for Reading.com.

Who We Are & What We Do

We're working to change the future of online education by building exciting products that equip students and teachers with the tools to succeed in the classroom and beyond. Our team is hungry to learn and improve—both when it comes to our products and ourselves. We're a small, hard-working group of self-starters who are passionate about what we do and constantly seek new ways we can be better, together.

As a member at Teaching.com, you'll be part of the team behind some of the most important educational games, with titles such as:

• Typing.com: The world's largest learn-to-type software, used by millions of students every day.
• Nitro Type: The #1 educational game in the world, played by millions daily.
• Reading.com: The only digital program specifically designed to teach children 3-8 how to read.

Who You Are & What You'll Do

We’re looking for a Lead Creative Strategist to architect and scale the paid acquisition creative engine that fuels Reading.com’s next stage of growth.

You operate at the intersection of audience psychology, performance and product data, and execution. You know how to identify what makes a parent stop scrolling, click, and convert. You build systems that turn insights into consistent creative wins.

You own the full performance creative lifecycle—from surfacing insights, to briefing and directing production, to analyzing results and translating them into clear next steps. You are accountable for improving creative hit rate and building a testing engine that compounds learning over time. In close partnership with Growth, you define what to explore, what to iterate, what to double down on creatively, and what to retire.

You set creative priorities with partners, ensuring effort is focused on the highest-impact angles and iterations. Your feedback is specific, data-informed, and detail-oriented.

On any given day, you might be deep in Meta and TikTok performance data diagnosing patterns and fatigue. The next hour, you’re crafting hook iterations, working on new emotional angles, or directing UGC creators. You develop differentiated strategies across parent motivations, always grounded in Reading.com’s positioning.

You design the infrastructure behind the work: testing roadmaps, automations, asset tracking, and feedback loops so no insight is lost. Above all, you raise the bar: you’ll keep the team thinking and challenge our partner agencies, champion new ideas, and make sure we never make sure we never settle into a formula just because it's comfortable.

Skills & Background

• 3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.)
• Proven track record of turning audience insights and performance data into high-performing creatives at scale
• Experience running structured testing frameworks and improving creative hit rate over time
• Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it.
• Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
• Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert.
• Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles
• Excited to adopt AI and automation to improve efficiency and output (not AI slop)
• Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments)
• Approaches problem-solving proactively with strong decision-making skills

Bonus Points

• Experience in the kids' app or edtech ecosystem
• Experience in the subscription app space
• Comfortable with creative tools (Figma suite, Capcut, etc.)

Compensation, Benefits & Perks

• Competitive salary commensurate with experience
• Fully-vested 401k with matching contributions
• Annual cash profit sharing
• Medical and dental benefits
• Flexible office hours
• Ongoing education assistance
• Flexible PTO
• Remote office hardware reimbursement
• Company-owned laptop
• Monthly meal adventure
• Annual company retreat

Everyone at Teaching.com is empowered to move quickly, make decisions, and get things done so we can continue to make learning accessible to our growing community of more than 75 million students and teachers internationally.

We ship constantly, give direct feedback, and care more about output than optics.

Join the fully-remote team at Teaching.com to create, develop, and deliver fun and engaging games for students and educators!