Company Highlights:

The Bright Hotel is reimagining hotel operations by leveraging a tech-forward approach to the guest experience. Our goal is to personalize the stay for each guest driving stellar satisfaction rates. We are currently building out a portfolio of hotels focused on health and wellness called Vitality Hotels. 

Perks:

• 100% company-paid premium for employee-only coverage on select Medical, Dental, and Vision Insurance plans
• 401K program with up to a 4% match and full vesting from day one
• Generous Paid Time Off – 2 weeks annually to recharge and relax
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options for added financial flexibility
• Voluntary Life Insurance to provide additional coverage for you and your loved ones

Purpose of the Role:

Marietta Vitality Hotel is seeking a dynamic, results-oriented Director of Sales & Marketing to lead all sales and marketing efforts, driving revenue growth, brand visibility, and guest engagement. This role blends strategic sales leadership with hands-on marketing execution, and is ideal for a leader who excels in both relationship-building and creative promotion. In addition to traditional sales responsibilities, this role includes direct oversight and implementation of local marketing initiatives designed to drive awareness and maximize occupancy. 

Responsibilities:

Sales Strategy & Business Development 

• Collaborate with corporate staff to develop and execute a comprehensive sales plan that targets key segments: corporate, group, leisure, and event business. 

• Identify new business opportunities through direct sales, networking, inbound inquiries, and community engagement. 

• Oversee negotiation and execution of all client contracts in alignment with company guidelines and revenue goals. 

• Maintain strong relationships with key clients, travel partners, and local organizations to drive repeat and referral business. 

• Align sales strategies with revenue management to maximize RevPAR and optimize group/room rate mix. 

Marketing Execution & Brand Activation 

• Design, implement, and manage on-property marketing efforts including promotional flyers, seasonal campaigns, and branded activations. 

• Ensure the hotel is accurately and compellingly represented on all third-party platforms (e.g., OTA listings, CVB, tourism websites, venue directories). 

• Coordinate with the Corporate Marketing team to adapt national brand initiatives to the local market. 

• Oversee the creation of digital and printed sales collateral, property-specific promotions, and group marketing materials. 

• Maintain marketing calendars, execute local e-blasts, and monitor engagement metrics with the support of internal or external partners. 

Team Training & Marketing Support 

• Train and support on-property teams in brand presentation, promotional materials, and marketing basics (flyer creation, social media content, etc.). 

• Serve as the point person for coordinating hotel participation in community events, partnerships, and local sponsorships. 

• Guide junior sales or front office staff on upselling strategies, brand standards, and local marketing activations. 

Performance Tracking & Reporting 

• Monitor and analyze sales and marketing performance; prepare weekly and monthly reports outlining KPI progress, event ROI, and market trends. 

• Track campaign effectiveness and adjust strategies as needed to ensure revenue and visibility goals are met. 

Qualifications, Skills, Abilities and Experience:

Sales & Marketing Expertise 

• Proven track record in developing and executing integrated sales and marketing strategies that drive revenue and brand visibility. 

• In-depth understanding of the hospitality landscape, with experience in the local property market or a comparable region. 

• Strong background in lead generation, prospecting, closing deals, and building long-term client relationships. 

• Working knowledge of local marketing tactics, including print collateral, digital outreach, social media engagement, and tourism partnerships. 

Communication & Leadership 

• Exceptional written and verbal communication skills with the ability to tailor messaging to diverse audiences. 

• Confident presenter and persuasive negotiator, skilled in client-facing and internal communications. 

• Inspiring and supportive leader who trains, motivates, and collaborates effectively with cross-functional teams. 

Technical Proficiency 

• Proficient in Microsoft Office Suite and CRM platforms such as Delphi, Salesforce, or similar tools. 

• Experience with content creation platforms like Canva and familiarity with digital marketing workflows. 

• Skilled in managing third-party booking engines, online listings, and social media content calendars; able to liaise with marketing vendors as needed. 

Organizational & Project Management Skills

• Excellent organizational skills with the ability to manage multiple projects, campaigns, and partnerships concurrently.
• Detail-oriented with strong time management and prioritization capabilities in fast-paced environments.

Physical Requirements:

The physical demands described are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. *Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions & physical demands of this role. 

Able to speak and hear. Close and distance vision. Excessive walking. Frequently lifts/carries up to 25lbs. Continual use of manual dexterity and gross motor skills with frequent use of bi-manual dexterity and fine motor skills. Continually works in normal office conditions and in close proximity to others. Additional physical, visual requirements and working conditions may include but are not limited to: 

• Ability to work day shift with varying schedule from week to week 

• Stand for long periods of time 

• Walk extended distances 

• Lift, push, pull, carry 25lbs. 

• May come in contact with fumes or airborne particles 

• May be exposed to toxic or caustic chemicals 

Minimum Qualifications:

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field preferred. 

• Minimum of 8-10 years of progressive sales experience in the hospitality industry, with at least 5 years in a leadership role. 

• Experience with CRM systems, sales analytics, and digital marketing strategies. 

• Excellent leadership, communication, and negotiation skills. 

• Proven ability to develop and implement successful sales strategies and drive revenue growth. 

*Please note, due to the requirements of this position, responses may automatically disqualify you from moving forward in the application process. Please review minimum qualifications thoroughly before applying.  

Schedule / Travel Requirements:

• Willingness to work a flexible schedule including nights, weekend, and holidays. 

• Some travel is required.