About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the Role
As a Partner Marketing Manager, you’ll empower IT resellers to develop and execute high-impact marketing strategies that drive growth—even with limited budgets. Acting as a trusted advisor, you’ll provide strategic guidance, hands-on campaign support, and innovative solutions to help partners maximize results. This role blends project management, partner enablement, and marketing consultancy in a fast-paced B2B tech environment.

What You’ll Do

• Develop and execute partner marketing plans across EMEA, aligning with business objectives and optimizing limited budgets.
• Serve as the primary marketing advisor for 25+ partners (mostly SMBs) and one distributor across 4 countries, providing tools, training, and best practices.
• Build trusted relationships with key decision-makers to drive long-term success and challenge outdated tactics ("break the habit" of low-ROI activities).
• Design and support cost-effective campaigns (digital and offline) to generate pipeline, including webinars and one annual in-person event.
• Collaborate with local teams on partner recruitment, MDF requests, and compliance.
• Analyze campaign KPIs, optimize performance, and deliver actionable insights via reports/presentations.
• Manage agencies and vendors to ensure high-quality deliverables.
• Work with suppliers to renew partnership contracts and expand product penetration.

Qualifications

• 4–5 years in partner marketing or management (tech sector preferred).
• Native German Speaker
• Proven innovator: Ability to drive results with limited budgets and inspire partners to adopt new approaches.
• Multi-tactic expertise: Digital (SEO, paid media, email, social) and offline (events, telemarketing, sponsorships).
• Distributor experience: Familiarity working with or through broadline distributors.
• Stakeholder savvy: Independent and proactive, skilled at building relationships across teams and cultures.
• Data-driven: Strong Excel, PowerPoint, and Smartsheet/PowerBI skills to track and present results.
• Tech passion: Keeps pulse on marketing and IT trends.

Key Attributes

• Strategic yet hands-on: Balances big-picture thinking with execution focus.
• Change agent: Challenges partners to move beyond "the usual" and adopt high-ROI tactics.
• Collaborative self-starter: Thrives with minimal guidance but aligns cross-functional teams.

What its on offer:

• 35 hours of work per week

• Generous Holiday package + National bank holidays

• Opportunity to join a growing business with lots of opportunities to influence.

• Hybrid/remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.

• Temporary International Remote Working Opportunities

• Life assurance scheme

• Employee referral scheme

• A tailored training and induction plan - we want you to succeed!

• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver

• Volunteering days

• The opportunity to work within a globally diverse team

• The opportunity to learn new skills in an ever-changing and adaptable business.

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