Audience Development Executive

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.


Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.


The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.


About the role

As part of our continued expansion across the Asia-Pacific region, we are seeking a seasoned Audience Development Executive to join our growing events and audience engagement team. You’ll work across leading brands such as CRN and Computing, helping to recruit senior-level delegates for our in-person and virtual events.


This role is ideal for a professional who thrives on building meaningful relationships, understands the nuances of executive engagement, and is passionate about delivering high-quality audiences for conferences, roundtables, and leadership forums.


What you'll do

  • Identify, recruit, and qualify senior-level IT and channel executives to attend our events.
  • Build and manage local advisory boards to support event strategy and relevance.
  • Conduct outreach via phone, email, and social media, articulating event themes and speaker insights.
  • Maintain accurate records and ensure confirmed delegates are engaged and prepared to attend.
  • Provide market feedback to internal teams on trends and engagement patterns.
  • Support on-site event delivery, ensuring a seamless experience for delegates and sponsors.
  • Cultivate long-term relationships with key decision-makers to strengthen audience networks.
  • Attend conferences and networking functions across the APAC region as needed.


Qualifications

  • 2+ years of experience in audience development, delegate acquisition, or stakeholder engagement.
  • Highly organised, self-motivated, and goal-driven with strong attention to detail.
  • Commercially aware with strong research and outreach capabilities.
  • Comfortable managing multiple projects in a fast-paced, remote-first environment.
  • Proficient in Microsoft Excel, Word, and Outlook.
  • Excellent communication skills in English; fluency in an Asian language (e.g., Mandarin, Japanese, Bahasa) is a plus.
  • Willingness to travel occasionally across Asia-Pacific (e.g., Singapore, Australia, Hong Kong, Japan).
  • Valid right-to-work documentation allowing to work in Australia


What you can expect from us

As well as working with the most interesting, talented and fun people in Media, we operate a culture where success is recognized. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on-the-job training

Communities

Hybrid (Sydney, New South Wales, AU)

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