About The Shelf

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

• We’re a team of more than 80.
• We’re growing.
• We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.
• About half of us are really funny.
• We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few.

About the role

• Can name ten social trends off the top of your head—and already have ideas for how our clients can own them.
• Overflowing with creative energy, you bring fresh, exciting concepts to the table and know how to adapt them seamlessly across brands and strategies.
• A true collaborator and natural leader, you thrive in team environments and elevate the work of those around you.
• You’re a pro at pitching bold ideas while staying grounded in the practical realities of execution and brand alignment.
• Can transform abstract, big-picture concepts into flawless, on-point executions that hit the right channel, audience, and timing.
• Live and breathe creative briefs, shot lists, art direction, and scripts—they’re second nature to you.
• Believe adsy is the enemy of great social. You know how to make branded content clever, authentic, and scroll-stopping. And you have the work samples to prove it.

What you'll do

• Your Day-to-Day.
  Creative Strategy & Ideation:
• Lead creative brainstorms to develop innovative ideas for influencer and brand campaigns.
• Generate bold, on-trend concepts that align with client goals and resonate with social audiences.
• Develop high volume content calendars for brand social channels - possess strong creative ideation skills that can map back to brand strategy, social trends, and seasonal themes.

Client Collaboration:

• Present creative strategies and concepts to clients, confidently navigating all comms around creative execution.
• Serve as the go-to creative contact for clients, ensuring alignment on goals and expectations.

Brief Customization:

• Create tailored creative briefs that inspire influencers to deliver exceptional content that resonate with their audiences while seamlessly integrating the brand’s messaging.
• Provide clear, actionable, and strategic direction to set influencers up for viral success - hooks, story arcs, and clever product integration in social-first content come second nature to you.

Influencer Collaboration & Content Oversight:

• Jump on creative calls with influencers to fine-tune concepts and ensure flawless execution.
• Have a keen eye for what makes good content great and it’s can provide clear and actionable feedback to get it there.
• Maintain a cohesive creative direction and brand narrative across all deliverables for brand social, keeping client expectations in mind.

Social Media Expertise:

• Stay ahead of social media trends, platform updates, and emerging influencer marketing tactics.
• Own the planning of large-scale content calendars for brand social channels.

Project Management:

• Manage timelines and deliverables for multiple projects simultaneously, ensuring deadlines are met.
• Communicate progress clearly to managers and team members, keeping everyone in the loop.
• Efficient and focused, you take ownership of your to-do list, tackling tasks with precision and speed to keep things moving seamlessly.
• Familiarity of AI tools to enhance productivity and accelerate work output.

Qualifications

• 6+ years of experience in creative development, influencer marketing, or a related field, ideally within an agency environment.
• A deep understanding of social media platforms, trends, and best practices.
• Proven experience working with influencers and overseeing the content creation process with proven examples of strong creative execution that never feel adsy.
• Strong verbal and written communication skills, with the ability to communicate your ideas flawlessly.
• Proven track record of successful client collaboration.
• The ability to think conceptually and tailor creative ideas across multiple formats and platforms.
• Exceptional attention to detail and organizational skills.
• Experience running organic social for brands.