About The Signatry
The Signatry is a donor advised fund (DAF) sponsor, but we are more importantly a Christian ministry seeking to build the kingdom of God by inspiring world-changing generosity. The Signatry believes generosity is the heart of the gospel, and this drives us to equip people to lead generous lives that reflect the image of God. By God’s grace, we can work together through prayer and generosity to solve the world’s greatest problems and spread the hope of the gospel to all. Donor advised funds are the primary tools we use for this kingdom work.
Position Purpose
As we journey alongside the people who have connected with The Signatry, it is important to provide meaningful and appropriate content and interactions at the right times and in the right ways as we seek to serve them with generosity. Stewarding the flow of data related to the people with whom we have connected is key to ensuring this
The Marketing Engagement Specialist at The Signatry will implement and maintain the strategies for data flow and personalized marketing automation for the people who have connected with The Signatry, as they move from Visitor to MQL.
Reporting to the Marketing Engagement Manager, the Marketing Engagement Specialist will work collaboratively with the other members of the Marketing team and with the Technology team
Primary Responsibilities
- Shepherd contacts in our CRM/marketing automation system through the lifecycle stages by deepening relationships through marketing automation
- Develop, manage, and deploy emails, forms, workflows, lead scores, personas, campaigns, lead journeys and any other marketing automation objects in the CRM/marketing automation system
- Periodically evaluate existing marketing automations and develop and implement strategies for revision
- Maintain segments and systems for all email subscription audiences
- Manage flow of data and permissions between the website, foundation system, and CRM/marketing automation system relative to internal and external marketing activities
- Collaborate with Digital Marketing Specialist to build and manage lead flows/automations from inbound campaigns and leverage advertising tools to assist in shepherding contacts through lifecycle stages
- Collaborate with content lead on messaging for all communication distributed through the CRM/marketing automation platform
- Other duties as assigned, in keeping with the role and the abilities of the individual
Key Qualifications and Skills
- A bachelor’s degree in marketing or a related field and a minimum of 1 year in full-time, professional marketing automation work.
- Candidates without a bachelor’s degree in a relevant field will be considered with a minimum of 3 years in a full-time marketing role, including a minimum of 1 year in professional marketing automation work
- Previous experience working in a marketing automation system. Experience with Hubspot is a plus
- Alignment with The Signatry’s core values and statement of faith and a commitment to our mission and vision
- Excellent interpersonal, project management, and overall communication skills, including the ability to correspond professionally and be approachable
- Proactivity, adaptability, grace under pressure, a posture of continuous learning, and a solutions-focused approach to problem solving
- Demonstrated ability to manage a variety of tasks at once, seeing them through to completion
- Motivated to find innovative solutions to marketing problems
- An interest in and appreciation for analytics
- A critical eye for design that follows best practices is a plus
- Experience working as a remote employee is a plus
Work Location
This is a full-time, salary (exempt) remote position
Travel Expectations
3-4 multi-day trips per year
Pay Range
Starts at $60,000 annually
Benefits
- Medical, dental, basic life and disability insurance coverage is 100% covered for the employee.
- Voluntary enrollment for employee vision and medical, dental and vision for family
- Voluntary enrollment for supplemental life, accident and critical illness
- 401(k) with company match
- Flexible “Take as You Need It” paid time off policy
- Stipends/reimbursements towards fitness club memberships, cell phone service, and home internet
The Signatry is a 501(c)(3) tax exempt organization and a religious organization that has not waived any exceptions to any federal, state or local legislation, including, but not limited to Title VII of the Civil Rights Act of 1964.