Are you passionate about building awareness and driving user adoption for in-demand tech solutions? Join our collaborative team as our Senior Product Marketing Manager and play a pivotal role in shaping the future of our industry-leading rental coverage products. You'll be the voice of our product, crafting compelling narratives and campaigns that resonate with our target audience and fuel user growth.

Location

This is a hybrid position with 3 days out of our NYC office

Responsibilities

• Develop data-driven marketing campaigns that increase brand awareness, generate qualified leads, and drive product adoption.

• Conduct competitive analysis to identify market trends and opportunities.

• Collaborate with brand and growth marketing teams to ensure a cohesive marketing strategy across all channels.

• Partner with Product and Engineering teams to gather insights, shape product messaging, and inform go-to-market strategies.

• Craft compelling product narratives that resonate with target audiences.

• Manage the entire product marketing lifecycle, from positioning and messaging to launch and ongoing promotion.

• Leverage data and metrics to measure campaign performance, identify areas for improvement, and optimize future initiatives.
  
  

Requirements

• 5+ years of experience in B2B product marketing with a proven track record of success in driving product adoption and growth.
• Demonstrated ability to manage the entire product marketing lifecycle, from crafting compelling product positioning and user messaging to leading successful product launches and ongoing marketing initiatives.
• Expertise in developing and executing data-driven marketing campaigns across a variety of channels (e.g., content marketing, social media, paid advertising) to achieve measurable business objectives (e.g., brand awareness, lead generation, customer acquisition).
• Strong analytical skills with the ability to leverage data and metrics to measure campaign performance, identify areas for improvement, and optimize marketing strategies.
• Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences.
• Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders.
• Track record of successfully managing multiple projects simultaneously and working independently to meet deadlines.

• Opportunities to make an impact within a fast growing company

• Medical, dental, & vision insurance, beginning day one

• Health savings account with employer contribution

• Generous PTO and paid holidays

• Flexible working hours

• 401(k)

• Paid parental leave

• Company sponsored short and long term disability

• Flexible spending accounts (healthcare, dependent care, commuter)

• Competitive salary

Base Salary

The base salary range is between $145,000 - $160,000 annually.

Base salary does not include other forms of compensation or benefits. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data and may vary from the range above.

Stay in Touch

Does this role not quite match your skills, but you’re still interested in what we're doing? Stay In Touch and apply to our Dream Job to be one of the first to hear about future opportunities!

TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all.