About The Human Reach
At The Human Reach, our mission is to revolutionize human potential. We envision a world where every individual is empowered to reach their peak performance and career joy, and every organization is equipped to cultivate a culture of excellence, growth, and innovation. Through our comprehensive coaching and consulting programs, we are transforming lives and careers, one person at a time.

Want to see what this looks like in action? Check this out: https://go.thehumanreach.com/careers

Our Values Drive Everything We Do

💛 People First, Client-Centered

With Hearts of Gold, we’re here to deliver real results–whether that’s creating a thriving workplace or helping our clients achieve their wildest goals. This is how we all win.  We prioritize people–our team and our clients–above all else, fostering a culture of trust, celebration, respect, and collaboration.   We’re driven to make an impact and share feedback with care, in pursuit of constant development.  When people thrive, success follows.

🚀 Purposeful Velocity

We move fast with clarity and intention, balancing speed with focus to maintain momentum to achieve impact and results.  We don’t just take action for the sake of taking action, we do it with intended impact.  We are more than just busy.  We are productive and purposeful.

📈 Data Forward

Numbers know almost all of the story.  We love and use data to make data-driven decisions above all else, ensuring we use statistically significant data before making a call.  We know this is the way to make smart, measured decisions.

🪜 See A Wall; Build A Ladder

Taking calculated risks is part of the game, and we are all solution-makers when we see something that needs to be fixed.  When we encounter hardship, we take full ownership of outcomes without blaming others, find a way to overcome, and document our learning so we avoid doing it again in the future.

💪 Resilient Positivity

No matter the challenge, we stay focused and positive, knowing we can always find a way forward.  We don’t give up when things get tough; optimism and positivity keeps us energized and solution-focused.  We turn obstacles into opportunities and setbacks into comebacks.

Mission

Create high-converting, emotionally compelling video content that drives measurable results for our leadership development programs while embodying our values and enhancing our clients' transformation journey.

Outcomes (What Success Looks Like)

1. Edit & produce one high-quality organic 10-15 minute youtube video per week
2. Edit & produce 5-10 video ads per month in required platform formats
3. Produce 65 high-quality reels/vertical videos per month for social media platforms like Instagram, YouTube, and TikTok
4. Work with head of performance marketing to create rapid ad production process
5. Maintain 100% on-time delivery for all scheduled video projects & assets
6. Support achievement of <$1,000 CAC (Cost to Aquire Customer) across the funnel with high-impact creative assets.
7. Maintain an average CTR (click-through rate) of 1%+ across video ads across all platforms.

Competencies (How You'll Achieve These Outcomes)

Technical Competencies

• Direct Response Mastery: Deep understanding of direct response principles and how to apply them specifically to video content to drive action
• Editing Excellence: Advanced proficiency in Adobe Premiere Pro or Final Cut Pro, with the ability to work efficiently under tight deadlines
• Motion Graphics Creation: Skill with After Effects or similar tools to create compelling visuals that enhance message delivery and call-to-action visibility
• Platform Optimization: Expert knowledge of technical requirements and best practices for optimizing video across YouTube, LinkedIn, Instagram, and learning platforms
• Data-Driven Editing: Ability to analyze performance metrics and adjust editing approaches based on what converts
• Storytelling: Exceptional ability to craft narratives that resonate with target audiences while maintaining brand voice

Cultural Competencies

• People First Mindset: Creates content with genuine care for how it will impact the viewer's transformation journey
• Purposeful Velocity: Balances speed with intentionality, never sacrificing impact for the sake of action
• Data Forward Approach: Makes editing decisions backed by performance metrics while maintaining the human element
• Solution Builder: Takes ownership of challenges and finds creative ways to overcome obstacles
• Resilient Positivity: Maintains focus and enthusiasm through feedback cycles and tight deadlines
• Continuous Learning: Regularly explores new techniques and stays current with direct response trends

Who This Role Is For:

• You thrive on seeing tangible results from your creative work
• You're passionate about using video to drive specific audience actions
• You understand the psychology behind what makes people click, sign up, or buy
• You want your creative skills to have a measurable business impact
• You believe in our mission of transforming leadership and professional growth

Who This Role Is Not For:

• Someone who prioritizes artistic expression over conversion metrics
• Someone uncomfortable with data-driven creative decisions
• Someone who needs extensive direction or struggles with tight deadlines
• Someone who prefers rigid processes over adaptive, iterative approaches

Requirements:

• Proven experience in direct response video editing with measurable results
• Portfolio demonstrating conversion-focused video content
• Proficiency in Adobe Premiere Pro, Final Cut Pro, or equivalent
• Experience with After Effects or similar motion graphics tools
• Experience with Riverside.fm, Capcut, Descript, and OpusClip a strong plus
• Understanding of performance marketing principles
• Strong collaborative skills for working with our outside YouTube growth and strategy agency
• Ability to receive and implement video/editing feedback effectively

Benefits:

• 100% Remote work environment
• Collaborative and innovative team culture
• Opportunities for professional growth and development
• Competitive salary based on experience