JOB DESCRIPTION:

About TopDog Law

TopDog Law is revolutionizing legal marketing with a bold, outside-the-box approach. Founded in 2018 by James Helm, our firm has achieved 200-300% year-over-year growth, making us one of the fastest-growing legal brands in the country. With high-performing digital strategies, viral organic content, and data-driven marketing, we’re setting new industry standards.

Ranked No. 149 on the Inc. 5000 list, TopDog Law is just getting started. As we expand our reach, we’re seeking a UX Designer who blends user-centric design with strong visual instincts to deliver seamless, high-converting experiences.

The Opportunity

TopDog Law is building a marketing engine that combines bold brand storytelling with frictionless digital experiences. We’re seeking a UX Designer who can take ownership of designing user journeys across web, landing pages, and campaign experiences—while also contributing to brand visuals and graphics that amplify our brand.

This role is 75% UX / 25% Graphic Design. Your primary focus will be understanding user behavior, structuring intuitive flows, and optimizing for conversion. You’ll also flex into visual/brand design tasks—creating high-impact graphics, layouts, and creative assets that align with our bold TopDog identity.

You’ll report directly to the Chief Marketing Officer and collaborate extremely closely with our Director of Creative Lab and cross-functionally with performance marketing and decision science teams. The right candidate thrives in fast-paced, experimental environments where design is expected to drive measurable business results.

Key Responsibilities

At TopDog, every touchpoint is a performance channel—and design is how we turn attention into action. You’ll bring this ethos to life by:

• Leading UX design for high-traffic landing pages, websites, and campaign experiences (research, wireframes, prototypes, final designs).
• Designing user flows and interactions that maximize clarity, trust, and conversions.
• Conducting and applying user research, usability testing, and A/B experimentation to refine designs.
• Collaborating with developers to ensure pixel-perfect implementation and performance-optimized experiences.
• Creating on-brand graphics, layouts, and supporting visuals for billboards, digital campaigns, social content, and other creative projects (approx. 25% of role).
• Maintaining and evolving TopDog’s design system, ensuring consistency across UX and visual assets.
• Partnering with decision science to translate insights and behavioral data into design improvements.
• Communicating design rationale clearly to both creative and non-creative stakeholders.
• Collaborate with the creative team to conceptualize and design impactful digital ads, social media graphics, branding material, and large-scale formats such as billboards.

Skills & Qualifications

• 3–5 years of experience in UX design, with a portfolio showcasing high-impact digital experiences.
• Strong skills in UX fundamentals: wireframing, prototyping, information architecture, interaction design.
• Proficiency in design tools such as Figma.
• Experience designing graphics/visual assets in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Understanding of A/B testing, experimentation frameworks, and data-driven design optimization.
• Ability to conduct or synthesize user research and usability findings into actionable design changes.
• Ability to design ad-focused graphics using strong visual storytelling, clean typography, and effective layout techniques that align with brand identity.
• Strong creativity and initiative in developing original ad concepts, from digital campaigns to large-scale formats such as billboards, with the ability to translate creative ideas into bold, attention-grabbing visuals.
• Strong communication skills; able to present design work clearly and persuasively.
• Comfortable working cross-functionally in a fast-moving, growth-oriented environment.

What We Offer

• Competitive compensation 
• Medical, dental, and vision insurance
• Remote working environment
• Company-paid life insurance
• 401(k) with company match
• Opportunity to be part of an elite, fast-growing legal brand