Director of Marketing

At Travefy, we’re not just growing fast — we’re reshaping how leisure travel is sold and experienced. 

As our Director of Marketing, you’ll lead a talented team and own the full go-to-market engine — from bold positioning to performance-driven demand gen. This is a high-impact leadership role for someone ready to take big swings, drive scalable growth, and craft the messaging that positions Travefy as the undisputed leader in a crowded space.

Travefy is the leading platform for Travel Advisors, trusted by over 30,000 travel brands globally and growing rapidly. Our users love us for our simplicity, professional toolset, and world-class support. And with the entrance of a new generation of travel advisors, the opportunity to shape an entire industry’s next chapter has never been greater.

What You’ll Own

Marketing Strategy & Leadership

• Own and drive Travefy’s strategic marketing roadmap, directly aligned with company objectives, encompassing demand generation, product marketing, and brand development
• Analyze trends, market shifts, and customer insights to continuously evolve our marketing strategy and brand narrative

Product Marketing & Positioning

• Lead product marketing: messaging, launches, ICP segmentation, and sales enablement
• Craft bold, differentiated positioning that cuts through the noise in a crowded space
• Ensure consistent, high-quality brand representation across every touchpoint

Demand Generation & Growth

• Drive high-impact growth by placing big bets on creative, demand gen strategies that reach, convert, and expand our ideal customer base
• Own the full funnel - from SEO, PPC and paid media to webinars, partner marketing, referrals, and beyond
• Build, scale, and optimize multi-channel campaigns that generate pipeline and boost conversions
• Pinpoint funnel gaps and lead a data-driven process to maximize performance

Cross-Functional Collaboration

• Partner with Product and Sales on GTM strategy, launches, and market feedback loops
• Enable Sales with competitive insights, conversion content, and messaging support
• Collaborate with adjacent teams to amplify word-of-mouth referrals and partnership strategies

Who You Are

You're a strategic leader who gets tactical, blending creativity and analytics. You've built high-impact marketing teams and are ready to reinvent marketing at Travefy - not just refine it.

Must-Haves

• Deep experience in SMB SaaS, prosumer markets or adjacent industries with a rapid sales cycle
• Proven ability to lead positioning and product marketing in noisy markets
• Demonstrated success running multi-channel demand generation programs with 7-figure marketing budgets and measurable ROI
• Experience developing and leading high-performing teams.
• Excellent written/verbal communication, strategic storytelling, and creative thinking

Nice-to-Haves

• Experience in referral-based or partner marketing
• Familiarity with travel, events, or advisor-led industries
• Passion for experimenting with AI, automation, and modern marketing tech
• Strong command of tools like HubSpot and analytics platforms
• Visibility or presence in industry-facing events or communities 
• Experience SaaS lifecycle marketing and expansion strategies

Benefits

• Competitive cash compensation of $130k-$160k, inclusive of KPIs and bonuses, and commensurate with experience
• Healthcare, Dental, and Vision for you and your family
• 401(k) with automatic company contribution
• Unlimited Vacation + Annual Travel Stipend
• Annual in-person team retreats at exciting travel destinations
• Technology and learning budgets, and more