Company Overview
Trovata is the first enterprise platform to automate cash management for finance and treasury operations. We’re at the forefront of a new wave of modern fintech systems leveraging open banking (direct bank APIs) to help with key business challenges that every company faces: managing and forecasting cash flows. Trovata has reinvented an entirely new user experience built natively in the cloud as a true big data platform and built natively on wholesale banking APIs.
The company was founded by a longtime Controller-CFO with a vision for a better way and engineered by an experienced team from Capital One. We’re fortunate to be financially backed by a syndicate of banks, including J.P. Morgan, Wells Fargo, and Capital One.
About the role
As Trovata’s Senior Content Marketing Manager, you will drive our content strategy to elevate our brand and engage finance and treasury audiences. Your role involves creating, managing, and optimizing content across platforms—website, webinars, blog, podcast, speaking sessions, and more—to enhance visibility and generate demand. At your side will be a high-performing marketing team that loves collaborating, and a large library of existing content you can reference and optimize. If you're ready to drive meaningful conversations in fintech and make your mark in a rapidly growing company, join us at Trovata.
What you'll do
- Develop and execute a content calendar aligned with marketing goals
- Oversee and refine Trovata’s tone of voice and messaging to ensure consistency across all content
- Craft high-quality, targeted content for digital channels and trade shows to engage and convert our audience
- Lead initiatives for blogs, case studies, white papers, webinars, speaking sessions, and more
- Collaborate with cross-functional teams (Product, Sales, Client Success) to ensure brand alignment and product messaging
- Analyze content performance and optimize for engagement, SEO, and lead generation
- Report on content performance to team and stakeholders, providing insights to guide strategy and improve future campaigns
- Conduct research to stay updated on industry trends and adapt content strategies to maintain relevance and thought leadership
- Manage external writers and content creators as needed, providing guidance to maintain Trovata’s brand standards
- Coordinate with the design team to develop visually compelling assets that complement written content
- Create and implement strategies for expanding content reach, including guest contributions and partnerships
Qualifications
- Minimum 3+ years in content marketing, ideally within fintech, SaaS, or B2B environments
- Proven skills in content creation, storytelling, and audience engagement
- Proven track record of growing web traffic at previous organizations
- Experience working within HubSpot and Salesforce
- Experience working within Google Analytics and SEO platforms like SEMRush, Moz, etc.
- Experience with project management tools, Monday.com preferred
- Experience managing contractors to achieve content goals
- The ability to identify and report on key content metrics independently
- Experience being measured on quantitative content marketing KPIs
- Accountability, attention to detail, and strong organizational skills are essential
- Exceptional ability to communicate and foster positive business relationships with upper management and C-Suite executives
- Strong understanding of finance and treasury concepts is a plus
- Experience with WordPress is a plus
Benefits
- Remote-first/flexible work environment
- Flexible PTO
- Paid Parental Leave
- Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
- Flexible Spending Accounts (Health & Dependent Care)
- Life and Long-Term Disability Insurance paid for by Trovata
- 401k Plan
- Equity
- Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
- Phone & Internet Stipend
Pay Range
Tier 1 & 2 locations - $120,000 - $140,000 (Total Comp)
Tier 3 location - $110,000 - $130,000 (Total Comp)