Trust & Will, the leading estate planning platform, is looking for a passionate social media expert to grow our presence across all of our social platforms. Our social channel performance has been steadily improving and we are in search of the right person to translate our efforts into conversion. Are you able to create content that people connect with and devise a strategy to bring more viewers and engagement? Are you as comfortable filming as you are analyzing the metrics and finding new opportunities? Then we want to hear from you!

We’re on a mission to help every family leave their legacy with a fast, easy, and secure way to create, manage, and distribute their estate plan online. Since 2017, we’ve helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible. We’re backed by leading names in venture capital including Jackson Square Ventures, Link Ventures, Revolution’s Rise of the Rest, Halogen Ventures, and more.

As a creative, results-driven social media pro, you’ll design our content strategy, manage our accounts, and lead social brand campaigns with the support of our Creative & Content team.

About You:

You are looking for a role where you can take the reins on social content and see engagement increase thanks to your creativity and expertise. You know how to start with a spark and grow it into a real blaze when it comes to brand buzz through social media tactics. You’re great at managing your responsibilities, communicating clearly, and hitting deadlines. You’ve done this before and you’re looking for a place where you can stretch your wings with a supportive team and a great brand and mission as a foundation. You like the fast pace of social media and are capable of pivoting based on performance metrics, current events, or the ever-changing landscape of trends. You’re comfortable with multiple roles of content creation: on-camera, filming, and directing.

About the Role:

• Drive the brand voice by developing and executing a social media strategy tailored to each channel that supports the company’s larger marketing initiatives and goals.
• Develop and manage social media content across various platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter/X).
• From your developed concepts, film and edit video content.
• Through regular reporting, measure the performance of all content and social media advertising and analyze to determine larger trends, areas of opportunity, and necessary adjustments to strategy.
• Produce content that drives engagement with our website and Learn Center, increasing social media click-through rate.
• Grow our community and brand presence by  engaging with wider trends and participating in social media conversations
• Use AI tools to scale and innovate on content production
• Discover opportunities for influencer partnerships and manage influencer relationships and content
• Collaborate and communicate effectively with all stakeholders including senior management and content developers.
• Use social media marketing tools such as Sprout Social.
• Cross-functional collaboration to manage content strategy and posting for our B2B marketing team.
• Follow and report on social media trends, discerning appropriate trends for the brand and executing in time.

Qualifications

• 5+ years managing brand content on social media
• Exceptional written and visual communication skills, including copywriting, editing, and video production
• An eagle-eye attention to detail
• Strong understanding of media, technology, and consumer services
• Ability to cultivate and build strong relationships with new and existing partners and industry counterparts
• Skilled at crafting content that tells a story in the Trust & Will voice and connects with the intended audience
• Strong strategic presentation, analytics, communication, and interpersonal skills
• Exceptional organizational and time management skills
• Knowledge of best practices for social media platforms

Bonus Points for: 

• Visual design skills
• Experience with animation/motion graphics
• Experience with paid social media marketing
• Experience with Sprout Social

Employee Benefits & Perks:

• Compensation: Salary + Equity
• • Our salary range for this position is $85,000-$115,000.
  • In addition to compensation, we also include an employee equity package as a component of our offer along with other benefits and perks outlined below. 
• PTO
• • Flexible time off that you are encouraged to use
  • Generous paid company holidays and breaks throughout the year 
  • Monthly friends & family day
  • Paid time off to volunteer in your community
• Health and Wellness Benefits
• • Fantastic health benefits including medical, dental, vision, life insurance, and generous parental leave 
  • Financial wellness benefits (Equity & tax advisory support, savings options, and employee-sponsored 401k)
  • Guest speakers & reimbursement for learning opportunities
• Extra
• • Flexible work schedule + hours
  • Family-friendly work environment. We support the complexity of a remote world with the needs of families
  • Optional company-sponsored events and travel throughout the year
  • $500 Work from Home reimbursements + Apple accessories

About Trust & Will: 

• We are a remote-first company, giving our employees the flexibility they need to work in an environment that best suits their needs. Our hiring process is also conducted virtually unless otherwise noted. We are a company that was founded in San Diego, CA, and offer a collaborative co-working space that is available for you to use if you'd like but not required. #LI-Remote
• We are proud to be a certified B Corporation, using business as a force for good. We are committed to building a healthy, sustainable, and engaging working environment for all employees, their families, and communities. We publish an annual impact report to outline our positive contributions to our world and set an example for all employers.
• Trust & Will's mission is to help every family leave their legacy through affordable, accessible estate planning. That starts with the people we hire and the ways in which we support the development of their unique talents and capabilities. We are committed to prioritizing ways to make our company and industry more inclusive. This means we must be revolutionary in the way we value diversity to revolutionize our business sector. At Trust & Will, everyone has a seat at the table and space to be their authentic selves because only in a company that is inclusive and diverse can we truly stand in our members' shoes.