Content & Solutions Marketing Specialist

Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm.  Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-complianlabeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.

Role: Content & Solutions Marketing Specialist

FLSA: Full Time | Exempt | Salaried | Durham, NC (Hybrid)

Reports to: Chief Marketing Officer

Scope of Position: The Content & Solutions Marketing Specialist shapes how Trustwell communicates the value of its solutions across industries, audiences, and stages of the customer journey. You'll own content strategy, solutions storytelling, thought leadership, sales enablement, and customer stories, turning complex products, regulations, and customer insights into clear content that ties our solutions to business outcomes.

You'll work closely with Product leadership, Regulatory experts, Sales, GTM Enablement, Demand Generation, Customer Success, Lifecycle Marketing, and Events/ PR.

Success isn't measured by the volume of content produced. It's measured by engagement, pipeline influence, sales effectiveness, organic visibility, and how clearly we communicate Trustwell's differentiated value.

What You'll Own

Content Strategy & Performance·     

• Own the editorial calendar across thought leadership, solutions, demand generation, and customer content.
• Plan content by priority industry, buyer persona, solution, and stage of the customer journey.
• Use performance data, customer insights, sales feedback, and competitive trends to identify gaps and set priorities.
• Partner with Demand Generation and GTM Operations on reporting that connects content to engagement, lead generation, pipeline, and sales use.
• Build and run an integrated content strategy aligned with business priorities, campaigns, and SEO/GEO goals.
• Test messaging, formats, and distribution to improve performance and return on marketing investment.
• Build content development processes that keep quality, accuracy, brand voice, and delivery on track.  

Solutions Messaging & Sales Enablement

• Translate product capabilities into clear stories that show how Trustwell helps customers reduce risk, improve efficiency, and strengthen compliance.
• Support messaging frameworks, solution narratives, and value propositions with Product and Marketing leadership.
• Create sales presentations, solution briefs, one-pagers, and objection-handling content.
• Develop launch content and sales materials for product launches and go-to-market initiatives.
• Refine sales content based on feedback, usage, and effectiveness.

Thought Leadership & Customer Stories

• Develop executive bylines, articles, white papers, and perspectives on food safety, compliance, traceability, and supply chain transparency.
• Monitor industry trends and regulatory developments to inform content priorities.
• Interview customers and internal teams to build case studies, testimonials, and customer spotlights.
• Build a library of customer proof points for use across marketing, sales, and customer communications.
• Create content that supports onboarding, adoption, retention, and expansion.
• Extend thought leadership and customer stories through webinars, conferences, speaking opportunities, and media. 

Demand Generation & Search Content

• Create campaign assets, landing pages, emails, downloadable resources, and nurture content for integrated and account-based marketing campaigns.
• Develop search-optimized content that improves visibility in traditional and AI-powered search
• Strengthen conversion through clear value propositions and calls to action
• Repurpose high-value content across channels, audiences, and campaigns.

What Success Looks Like

Within your first year, you'll help:

• Establish a consistent content strategy across Trustwell's solutions and priority industries.
• Increase organic visibility, content-driven leads, and marketing-influenced pipeline.
• Strengthen Trustwell's market positioning through solutions storytelling and thought leadership.
• Give Sales differentiated content that supports value-based selling and deal progression.
• Build a library of customer stories with measurable outcomes.
• Support product adoption and customer expansion through targeted, solution-led content.

 What You Bring

• 2–4 years of experience in content, solutions, or product marketing in B2B SaaS or enterprise technology.
• Proven ability to develop and execute content strategies that support business growth.
• Strong writing, editing, and storytelling skills, with the ability to make technical and regulatory topics clear for business and technical audiences.
• Experience creating thought leadership, solution briefs, sales collateral, blogs, and campaign content.
• Experience supporting demand generation and integrated campaigns, including SEO.
• An analytical approach, using performance data to set priorities and improve results.
• Strong project management skills across multiple priorities and deadlines.
• A proactive, hands-on approach to working across Product, Sales, Customer Success, and Marketing.

Preferred Experience

• Food technology, supply chain software, or regulatory compliance.
• GEO and content optimization for AI-powered search.
• AI-powered content tools for research, production, and optimization, with strong editorial standards.
• WordPress, HubSpot, Salesforce, Google Analytics, Semrush, and other content performance platforms.

Why Join Trustwell

You'll play a pivotal role in shaping how Trustwell tells its story and communicates the value of our solutions to the food industry. From translating complex technology into compelling business outcomes to developing thought leadership and customer success stories, you'll create content that builds trust, strengthens differentiation, and drives measurable growth.

This is an opportunity to help build and scale a modern, value-driven content marketing function across a growing portfolio of solutions. You'll work closely with teams throughout Trustwell to bring our expertise, innovation, and customer impact to life.

If you're passionate about storytelling, turning complex ideas into compelling content, and creating marketing programs that connect customer value to business growth, we'd love to meet you.

Total Rewards Package:  

• Full healthcare benefits, including medical, dental, and vision. 
• Supplemental benefits, including STD, LTD, HSA, 401k, etc.
• Responsible Time Off (PTO) + Holiday Pay
• Competitive Compensation + Bonus! 
• Excellent culture, growth opportunities, plus much more...  

What to expect - the Hiring Process!  

• Interview with Human Resources
• Interview with Hiring Manager
• Peer Interview
• Final Interview
• Offer of Employment (Background Screening/References) 

The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is posted below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.

To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor! 

Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team. 

Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action