ABOUT UNCHAINED

Unchained offers a suite of bitcoin financial services built on top of a unique collaborative custody model. These include: buying and selling bitcoin directly to and from cold storage, bitcoin retirement accounts, bitcoin-backed loans, concierge services to educate clients on best security practices, and cold storage solutions for institutions and other businesses.

POSITION OVERVIEW

Unchained seeks a strategic Product Marketing Manager to lead our go-to-market strategies, define clear and compelling product positioning, and deliver messaging that resonates deeply with our clients. You'll leverage client insights and competitive analysis to craft effective narratives, and drive marketing campaigns that drive adoption and retention. Your efforts will directly contribute to product differentiation, strategic pricing, and enabling our sales team to succeed. This role is crucial in ensuring the sustained growth and success of Unchained’s products.

Reporting directly to the VP of Product Marketing, you'll bridge the gap between product, marketing, and sales, ensuring that our products resonate strongly with target audiences and effectively communicate Unchained’s unique value.

WHAT YOU'LL DO

• Develop and execute go-to-market strategies, leading product launches and existing product campaigns from concept to execution.
• Conduct client and market research to deeply understand client needs and inform strategic decisions.
• Create persuasive positioning, messaging frameworks, and sales enablement materials to empower internal teams and drive market adoption.
• Conduct competitive analysis to inform pricing, positioning, and differentiation strategies.
• Work closely with product, sales, marketing, and customer success teams to align messaging and strategies across all channels.
• Measure and report on campaign effectiveness, continuously refining approaches based on performance metrics and feedback.

WHO YOU ARE

• You have 3-5 years of product marketing experience, with proven expertise in GTM strategy, messaging, positioning, and sales enablement.
• Demonstrated ability to synthesize market research and customer insights into clear, actionable strategies.
• Strong background in competitive analysis, pricing strategies, and positioning.
• Exceptional communicator capable of crafting compelling narratives and marketing materials.
• Experienced in cross-functional collaboration and stakeholder management.
• You live in the United States.

Even Better

• You have a Bachelor's degree in marketing, business, or similar.
• You have experience performing client interviews, focus groups, surveys, and other forms of marketing research.
• You are familiar with sales enablement tools and methodologies.
• Experience in managing product launches in complex or highly regulated markets.
• You have experience building landing pages, conducting A/B testing, and familiarity with Webflow.
• You have a keen eye for design, copywriting, and user experience.
• You have experience working in the Bitcoin space.

WHAT WE OFFER:

• Company paid medical, dental, and vision coverage
• 401k with employer match 
• Employee stock options
• Unlimited PTO
• Training & development opportunities
• Remote work flexibility