About Unily

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. Unily is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms, and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.

Job Purpose

The Product Marketing Manager develops and delivers product positioning, messaging, and go-to-market strategies to drive product adoption and market success. This role works hand in hand with Product, Marketing and Sales

Key Responsibilities 

• Create go-to-market plans for products/features 
  Leads the development and execution of launch strategies that align product readiness with marketing and sales enablement. 

• Develop positioning, messaging, and value propositions 
  Owns the creation of compelling narratives that clearly differentiate the product and resonate with target personas. 

• Collaborate with product, sales, and marketing teams 
  Works cross-functionally to align on priorities, share insights, and ensure GTM plans are adopted and effective across teams. 

• Produce sales enablement content and tools 
  Delivers high-impact collateral—like battlecards, one-pagers, and pitch decks—that support sales at every stage of the funnel. 

Skill Competencies 

• Strategic thinking and execution 
  Connects high-level goals to tactical plans, balancing short-term delivery with long-term impact. 

• Strong communication and storytelling 
  Crafts clear, persuasive messaging across formats—from positioning docs to executive-ready decks. 

• Cross-functional collaboration 
  Builds trusted relationships across teams, communicates effectively, and influences without direct authority. 

• Market and customer insight 
  Surfaces actionable insights through research and engagement, translating them into positioning and GTM plans. 

Behavioural Competencies 

• Outcome-focused 
  Prioritizes work that drives measurable business impact, tying activity to product adoption and revenue goals. 

• Self-starter 
  Drives projects forward independently, identifying what needs to be done without waiting for instruction. 

• Customer-centric mindset 
  Keeps customer needs and pain points central to messaging, content, and product feedback loops. 

• Takes initiative and ownership 
  Acts with accountability, follows through on commitments, and sees projects through from start to finish. 

Specialist Competencies 

• Go-to-market strategy development 
  Experienced in planning and executing full GTM motions, from pre-launch through post-launch optimization. 

• Sales enablement best practices 
  Understands what content sales teams need, how they use it, and how to measure its effectiveness. 

• Competitive and market analysis 
  Regularly monitors the landscape to identify threats, opportunities, and positioning gaps. 

• Familiarity with product development lifecycle 
  Understands how features move from ideation to release and how to align marketing efforts at each stage. 

We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.  

Why Work For Unily? 

In addition to a generous base salary and discretionary company bonus, here are some things we think you will love: 

Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people. 

Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert. 

The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance. 

Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work. 

We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more. 

Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme. 

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