About Valmar Holdings:
Valmar Holdings is a fintech company with a growing portfolio of high-performing brands across SAAS, payments, and lending.
This role will focus exclusively on two of our fastest-scaling businesses:
- Totality LMS, built to help private lenders move fast, stay compliant, and scale smarter.
- Valmar Merchant Services, helping merchants, including those in high-risk verticals, process payments efficiently with white-glove onboarding and support.
We’ve built great products and strong momentum, but our growth has outpaced our marketing infrastructure. We’ve leaned on outside agencies until now. That’s changing.
This is our first internal marketing hire, and it won’t be the last.
We’re looking for a hands-on builder who can create campaigns, lead agency execution, and set the tone for what a modern, performance-driven marketing function should look like at Valmar. You'll work directly with company leadership, make an immediate impact across two brands, and help lay the foundation for a team you may one day lead.
About the role:
You’ll own and operate marketing across our SAAS and payments brands—launching campaigns, running social, driving messaging, and leveraging AI tools to scale smart. You’ll also lead agency execution and begin shaping what internal marketing looks like at Valmar going forward.
This is a foundational role with visibility, ownership, and impact.
What You'll Do:
Build and Launch Campaigns
- Run lead generation campaigns across Google, Meta, LinkedIn, and email
- Launch demo flows, email nurtures, re-engagement campaigns
- Build foundational funnels, landing pages, and tracking systems
Own Social Media Strategy & Content
- Create and manage a content calendar across LinkedIn, Instagram, etc.
- Write and post content, repurpose assets, and grow brand visibility
- Use social to reinforce brand credibility and drive pipeline
Leverage LLMs for Scale & Speed
- Use ChatGPT or similar tools to speed up content creation and iteration
- Build smart workflows using AI for campaign optimization and idea testing
- Stay at the forefront of marketing/AI integration
Manage External Agencies and Creators
- Lead collaboration with media, design, and SEO partners
- Deliver clear briefs and campaign timelines
- Hold partners accountable to outcomes, not just deliverables
Drive Messaging Across Brands
- Own voice and copy across ads, pages, emails, and partner materials
- Align distinct messaging per audience (lenders vs. merchants)
- Create enablement content for internal and external stakeholders
Track Performance and Optimize
- Monitor lead volume, CAC, ROAS, engagement, and conversion metrics
- Run regular A/B tests and share weekly performance insights
- Recommend future hires, tools, or channel expansion plans
You Might Be a Fit If You…
- Have 4–8 years of experience in B2B or fintech growth marketing
- Have built marketing engines or campaigns from scratch
- Leverage LLMs and AI tools to work smarter and move faster
- Manage agencies well and communicate clearly with partners
- Write with clarity and think like a conversion optimizer
- Thrive in fast-paced, entrepreneurial environments
- Want to be the first in the door and help build what’s next
Our Core Values
We hire and work by a set of values that drive our execution and culture:
- Relentless Execution
We move fast, take ownership, and get the job done—no excuses, just results. - Client Obsessed
We go above and beyond to wow our clients, build trust, and create lasting impact. - Hungry & Humble
We stay curious, ask tough questions, and challenge ourselves and each other to be better every day. - Resourceful Problem Solvers
We think critically, adapt quickly, and find creative solutions no matter the challenge. - 1% Better Every Day
Continuous improvement is in our DNA—we push for progress daily because small gains lead to big wins. - Always Keep Your Promises
A promise made is a promise kept—to our clients, our team, and ourselves.
If these values excite you, not just as slogans but as standards, you’ll thrive here.
Why Join Us?
- Be the first internal marketing hire with real ownership and visibility
- Drive growth for two high-impact fintech companies
- Help shape future hires, team structure, and strategic direction
- Work in a tech-forward, AI-embracing company with clear execution bias
- Make measurable impact fast—no bureaucracy, just momentum
Benefits
- Opportunity to make an impact across multiple growing companies
- High-growth environment with mentorship from experienced leadership and job specific learning opportunities
- Work with cutting-edge tools and external experts
- Competitive salary with performance-based bonus opportunities
- 401k with guaranteed employer contribution
- Discretionary profit sharing
- Excellent health insurance with generous employer contribution
- Voluntary dental insurance
- Paid time off
- Flexible work schedule and entrepreneurial culture
Valmar is deeply committed to the principles of equity, diversity, and inclusiveness and seeks to create a pluralistic community for all staff. Valmar is an Equal Opportunity Employer and all are encouraged to apply!