Shape the reputation and visibility of some of Australia’s fastest-growing beauty and personal care brands, including the #1 sunscreen brand in Australia.

Ready to create culture-driving campaigns, deliver unforgettable brand experiences and establish high-impact PR and influencer partnerships across Australia and New Zealand?

At Vitality Brands, we're on a mission to help people feel healthier, happier and more confident every day. We create and grow brands people love, including Cancer Council Sunscreen, essano skin and haircare, epzen bodycare and Senne Skin, reaching millions of consumers across ANZ, Asia and the United States.

We're looking for a commercially minded and creative Public Relations Manager to lead PR, influencer, affiliate and event activity across our portfolio of brands. This newly created role is a unique opportunity to shape strategy, challenge category norms, bring bold and creative ideas to life, and collaborate with a talented and passionate team to build brands and campaigns that genuinely stand out in the market.

From securing top-tier earned media and building powerful creator partnerships to delivering standout product launches, immersive activations and memorable brand experiences, you'll play a key role in driving awareness, advocacy and brand love.

This is a full-time, 12-month fixed-term role based in Richmond with hybrid flexibility.

Your responsibilities:

• Develop and execute integrated PR, influencer and communications strategies across six brands
• Build and nurture strong relationships with media, creators, talent, industry partners and key stakeholders across Australia and New Zealand
• Drive earned media opportunities that enhance brand awareness, credibility and consumer engagement
• Lead influencer and affiliate programs, identifying new partnership opportunities and optimising performance
• Plan and deliver impactful product launches, media events, consumer activations, partnerships and brand experiences that generate meaningful engagement
• Manage agency partners and external suppliers to ensure best-in-class execution across campaigns and events
• Collaborate closely with Brand, Digital, Sales and Innovation teams to bring integrated campaigns to life

About You

You'll bring 7+ years' experience in PR, communications or influencer marketing within beauty, personal care, FMCG, wellness or consumer brands, along with:

• Proven success developing and executing PR and influencer strategies across multiple brands
• Strong experience delivering events, activations, product launches and brand experiences from concept through to execution
• Established media, influencer, creator and agency relationships
• Excellent storytelling, communication and stakeholder management skills
• A highly organised and proactive approach, with the ability to manage multiple projects and priorities
• Strong commercial acumen, analytical capability and budget management experience
• A passion for creating culturally relevant campaigns that drive awareness, engagement and business results

Why Vitality Brands? 

• Work across some of Australasia's most exciting beauty, personal care and wellness brands
• Shape and build a newly created function with the opportunity to leave a lasting impact
• Bring innovative campaigns, events and activations to life
• Collaborate with a passionate, ambitious and high-performing team
• Flexible hybrid working environment
• Be part of a business with strong growth ambitions across ANZ and international markets

What now?

If you're a strategic storyteller, relationship builder and brand champion who thrives on creating memorable moments and delivering measurable impact, we'd love to hear from you.

Click the APPLY button now. We’re reviewing applications daily and ready to move when the right person comes along.

Vitality Brands Worldwide is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.