Product Manager

Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.


Not familiar with trade promotion spend?  That’s OK.  Most people aren’t.  It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup.  In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers.  The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track.  The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Laird Superfoods.


Vividly is looking for a Product Manager to help us reach our goals! 

Who you are

As a product manager for Vividly, you will partner with Engineering, Design, Sales, and Customer Success, as well as other departments, to shape our flagship features as we build the connected future of trade for our customers. You are comfortable in an early stage startup, moving fast and working directly with customers. As a product manager, you turn ambiguity into clarity by framing problems crisply, making smart trade-offs, and aligning teams around outcomes rather than output. You’re equally at home in discovery calls and sprint reviews, translating customer insight and data into clear priorities, requirements, and experiments. You influence without authority, communicate clearly with technical and non-technical partners, and keep stakeholders aligned through change. You care deeply about quality and reliability, and you’re energized by shipping pragmatic solutions that scale with our customers and the business.


The key responsibilities & impact this role will have:

  • Reporting to the VP of Product & Design you will own the end-to-end product lifecycle from discovery through requirements, build, launch, and iteration.
  • Be a part of a small but mighty team collaborating with Design, Engineers, Product Managers and other stakeholders to define problems, uncover user needs, and identify opportunities.
  • Plan and execute launches with Sales, Enablement, and Marketing creating release artifacts and enablement to drive adoption and customer value. 
  • Partner in customer discovery. Develop expertise & empathy for our users, their needs, and how our product fits into their daily work. Build empathy across the team by sharing out research, facilitating workshops and advocating for user needs.
  • Translate complex user and business problems into crisp user stories and acceptance criteria, manage and prioritize the team backlog, and lead agile ceremonies.
  • Partner strongly with Engineering during implementation to ensure high-quality delivery and high velocity by working closely to make tradeoff decisions.
  • Uphold product quality and reliability by anticipating risks, contributing to QA of your products, and partnering with support to resolve customer issues.
  • Define and socialize a clear product vision, strategy, and multi-quarter roadmap for your area, aligned to company goals. 


You will be successful with: 

  • 3+ years of professional experience in Product Management building SaaS based products. B2B experience preferred.
  • Proven track record of shipping end-to-end products and features with clear, measurable impact (adoption, retention, revenue).
  • Ability to turn ambiguity into crisp problem statements, briefs, and a prioritized multi-quarter roadmap.
  • Data savvy and familiarity with product analytics tooling.
  • Experience with APIs and successfully completing integrations with B2B customers.
  • Customer first mindset, skilled at discovery (interviews, surveys, shadowing) and translating insights into decisions and experiments.
  • Ownership and bias for action to make trade-offs, surface risks early, and unblock teams to maintain momentum.
  • Growth mindset, you seek feedback, elevate team processes, and continuously improve how we build products.
  • Excellent communication skills you are able to explain decisions clearly to non-technical stakeholders.
  • Self-starter mindset with a bias for action and ability to thrive in fast-paced environments.

Product & Design

Remote (United States)

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