About Walker Advertising
Since 1984, Walker Advertising has bridged the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services. Our teams lead with empathy and without ego to serve others through integrity and trust. We dare to think differently and work to consistently raise the bar, creating a workplace environment based on respect.
We believe that our employees are not just numbers; they are people. People with families and lives outside of work. We understand that a career is just one piece of the puzzle that makes people successful, happy individuals. That's why as we grow our teams, we focus on the whole person.
About the role
The Affiliate Manager will be an integral part of our growing team, responsible for managing existing affiliates, spotting and developing new opportunities, onboarding, and analyzing affiliate performance. We expect a proactive individual with a knack for quick adaptation, ready to take charge and contribute effectively from day one.
What you'll do
Partner Growth and Management
- Be primary partner-facing point of contact to manage and enhance relationships with assigned affiliate partners (new and mature), fostering a transparent and trust-based environment
- Adjust partner strategy based on department and company objectives
- Identify potential new affiliate opportunities
Performance & Optimization
- Oversee campaign performance (profitability, quality, volume, media tactics)
- Analyze data to identify trends and provide strategic recommendations to improve results
- Optimize traffic sources, creative, targeting, and routing
- Become an expert in technical and analytical systems to understand contributors to campaign performance
Compliance & Quality
- Ensure partners follow TCPA, advertising, and brand quality guidelines
- Monitor traffic quality using internal and 3rd party tools and address issues quickly
- Work with call center/QA teams and review calls as needed
Operations & Communication
- Collaborate within and across departments to support partner success and troubleshoot issues (including finance, call center, IT, analytics, strategy, marketing)
- Refine communication and reporting strategies for existing affiliates
- Create reports and dashboards
- Help develop processes to improve department’s operational efficiency and enhance effectiveness of working with partners
Qualifications
- 4-7 years of experience in managing partner/affiliate accounts or performance marketing
- Experience with pay-per-call, pay-per-lead, or lead generation required
- Proficiency in evaluating affiliate traffic across various marketing channels (Paid Search, Social, TV/Radio, Display, Etc.)
- Knowledge of lead gen regulations (TCPA, advertising guidelines, Etc.)
- Exceptional listening, negotiation, presentation, verbal, and communication skills
- Ability to prioritize, multitask, and thrive under pressure in a fast-changing environment
- Detail oriented and also able to think strategically with strong organizational and goal-oriented mindset
- Independent self-starter who takes proactive approach to tasks
- Proficient in Excel (pivot tables, lookups, basic modeling)
- Bachelor’s degree in a relevant field
Benefits/Perks
- 3 Weeks Paid Time Off
- 12 Weeks of Guaranteed Paid Parental Leave
- Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
- 401(k) Retirement Savings Plan
- Wellness Initiatives/Employee Assistance Program
- Rewards and Recognition Programs
- Career Development Opportunities
Pay Range
- Base Salary: Starting at $100,000 plus 10% Annual Bonus
AI Disclaimer & Accommodations
We may use AI-enabled tools to assist with certain parts of our hiring process, including application review and candidate evaluation. These tools support our team and are used with human oversight. All final hiring decisions are made by humans.
If you require reasonable accommodations during the application process or have questions about our hiring process, please contact OWSC@walkeradvertising.com.