Who We Are

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying. It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is a performance marketing agency that thrives on helping clients dominate digital advertising. We’ve built our reputation by combining cutting-edge technology with expert campaign strategy. We’re taking the next leap forward with our proprietary AI-powered platform Kedet. Kedet joins multiple demand-side platforms, measurement, and verification technologies into one unified platform. Learn more about Kedet here: Meet Kedet.

We are looking for a Fractional Product Manager to help us shape the vision, strategy, and execution of Kedet. This role will bring both strategic leadership and hands-on execution, setting the foundation for product management at War Room.

What You’ll Be Doing

Strategic Leadership

• Define and own the product vision and roadmap for Kedet.
• Partner with leadership to identify market opportunities and competitive differentiation.
• Ensure Kedet’s roadmap aligns with client needs, agency growth, and future integrations.

Tactical Execution

• Translate business requirements into clear user stories, wireframes, and product specifications.
• Work closely with engineering and design teams to prioritize, build, and release features.
• Manage the product backlog and facilitate sprint planning.
• Establish feedback loops with internal stakeholders, clients, and end users to refine Kedet.
• Monitor product performance, adoption, and ROI, making data-informed decisions.

Process & Foundation

• Introduce product management best practices to War Room (roadmaps, backlog grooming, release planning, etc.).
• Build internal alignment around Kedet’s product strategy and priorities.
• Lay the groundwork for scaling Kedet as both a product and a business driver.

Skills + Experience

• 5–10 years of product management experience, ideally with SaaS, AdTech, MarTech, or AI-driven platforms.
• Strong background in digital marketing ecosystems, DSP integrations, or programmatic advertising.
• Proven ability to work in fractional, consulting, or early-stage environments, balancing strategy with execution.
• Excellent communication skills, able to bridge technical and non-technical teams.
• Track record of introducing product practices and building roadmaps from zero-to-one.
• Entrepreneurial, adaptable, and energized by building something new.

Nice to Have

• Experience working with performance marketing agencies or platforms.
• Knowledge of machine learning/AI applications in advertising.
• Familiarity with multi-sided platforms and client-facing tools.

Engagement Details

• Flexible fractional role: estimated 15–20 hours/week to start.
• Initial contract of 6 months with potential to extend or expand.

We appreciate your interest and application. Only those applicants under consideration will be contacted. 

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. 

Reasonable accommodation is available for qualified individuals with disabilities, upon request.