About Phaedon

At Phaedon, we are revolutionizing how companies engage with their audiences and are passionate about sparking participation to drive growth for both our clients and our employees. Phaedon is a data-driven, tech-enabled marketing organization with a breadth of capabilities that go beyond our competitors and redefine traditional industry archetypes. We have a history of delivering game-changing results for notable brands across advanced analytics, loyalty technology and services, marketing communications, and experience transformation to bring intelligent imagination and solve our clients’ biggest business and brand challenges. And every role at Phaedon has an integral part to play in fulfilling this vision.

About the Role:

This position offers a unique chance to join a fast-paced company with ambitious growth goals and focused investment. As Director / Senior Director of Corporate Marketing, you'll have the opportunity to make your mark on our organization by leading and shaping the marketing function's operations and strategy in the competitive marketing technology and services space. 

You'll gain hands-on experience leveraging our internal generative AI tools to enhance productivity and effectiveness, positioning you at the forefront of marketing innovation. This role provides significant visibility across the organization and the potential to directly impact Phaedon's growth trajectory and market positioning. 

At Phaedon, we recognize that exceptional talent comes with diverse experiences. This position offers the flexibility to be filled at either the Director or Senior Director level. The final title and compensation will be thoughtfully determined using factors including but not limited to relevant work experience, skills, certifications and competencies that align to the specified role.

Role Objective

We're seeking an experienced and strategic Director / Senior Director of Corporate Marketing who is eager to shape our B2B marketing efforts and substantially contribute to our growth goals via sound demand generation strategy and execution. This role will lead the comprehensive marketing strategy for the Phaedon brand, managing multiple workstreams while balancing both tactical execution and strategic planning. Over time, this role will include managing a variable workforce of freelancers and partners, with the opportunity to build out a dedicated team as we scale.  

Essential Duties/Responsibilities:

Strategy & Leadership 

• Develop and execute comprehensive B2B marketing strategies aligned with business objectives 
• Lead go-to-market strategy development and implementation 
• Spearhead multi-channel demand generation campaign strategies and execution, driving and scaling marketing-qualified lead generation with established KPIs, and continuously improving marketing ROI across all channels  
• Data-driven management and stewardship of marketing budget 
• Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals, product launches, and revenue strategies 
• Optimize strategies across various project and campaign timelines—test, analyze and report out on results 
• Provide strategic guidance and oversight for team and vendor partners 
• Oversee CRM strategy and campaign execution leveraging an Account Based Marketing (ABM) approach 

Content Marketing 

• Develop and execute comprehensive content marketing strategies that drive brand awareness and lead generation 
• Lead creation of thought leadership content including blogs, reports, and eBooks in collaboration with subject matter experts 
• Ensure all content is aligned with brand standards, messaging and positioning frameworks, and strategic objectives 
• Research industry trends and competitive landscapes to identify new content opportunities that resonate with key buyer groups 
• Oversee the content calendar and production workflows 

Digital Marketing & Social Media 

• Lead SEO/SEM strategy and implementation in partnership with vendor 
• Manage LinkedIn-focused social media strategy (both organic and paid) 
• Lead strategy and development of email marketing campaigns 
• Drive data-driven optimization across all digital channels 

Analytics & Reporting 

• Utilize Google Analytics (GA4), Google Search Console, LinkedIn campaign manager, and HubSpot reporting dashboards to track performance 
• Implement testing methodologies to optimize marketing efforts 
• Create actionable reports to demonstrate marketing ROI 

Website Management 

• Manage website strategy and content execution (Word Press) 
• Own website vendor relationships 
• Ensure optimal user experience and conversion paths 

Event Management 

• Oversee planning and execution of 2 major events annually plus smaller events 
• Manage event logistics from contracts to execution 
• Direct webinar and virtual event strategy 

Location:

This role is based out of our office in the Designer’s Guild building in the heart of Minneapolis' North Loop neighborhood.  We embrace a hybrid model with three in-office days per week to ensure a mix of collaboration and flexibility to support our employees' success.

Basic Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 7+ years in B2B marketing leadership roles with a strong track record of driving results
• Experience growing brand presence for small to mid-sized companies
• Skilled in strategic planning, analytics, and budget management
• Strong understanding of B2B buying cycles, personas, and ABM strategies
• Excellent project management and cross-functional leadership skills
• Outstanding writing and editing ability with adaptable tone and style

Technical Proficiency

• CRM and CMS tools (HubSpot and WordPress preferred)
• SEO/SEM strategy, GA4, and Google Search Console
• Multi-channel campaign development and LinkedIn marketing (organic and paid)
• Familiarity with AI tools for marketing applications

Preferred Qualifications:

• MBA is a plus
• Background in SaaS, MarTech, or marketing services
• Event management and executive visibility support
• Experience in high-growth or fast-paced environments
• Strong positioning, go-to-market strategy, and testing/optimization expertise
• Ability to balance strategic vision with hands-on execution

What we Offer:

We value our employees and demonstrate this through our comprehensive benefits offering including medical/dental/vision coverage, comprehensive paid time off, paid holidays, paid parental leave, retirement savings plans, and more.

Pay Range:

The pay range for this position is estimated to be: $105,000 - $175,000 per year

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

Phaedon is an equal opportunity employer, and all employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload.