About Phaedon

At Phaedon, we are revolutionizing how companies engage with their audiences and are passionate about sparking participation to drive growth for both our clients and our employees. Phaedon is a data-driven, tech-enabled marketing organization with a breadth of capabilities that go beyond our competitors and redefine traditional industry archetypes. We have a history of delivering game-changing results for notable brands across advanced analytics, loyalty technology and services, marketing communications, and experience transformation to bring intelligent imagination and solve our clients’ biggest business and brand challenges. And every role at Phaedon has an integral part to play in fulfilling this vision.

About the Role:

This position offers a unique chance to join a fast-paced company with ambitious growth goals and focused investment. As Director of Corporate Marketing, you'll have the opportunity to make your mark on our organization by leading and shaping the marketing operations for the brand in the competitive marketing technology and services space. 

You'll have access to our cutting-edge internal generative AI tools to enhance productivity and effectiveness, positioning you at the forefront of marketing innovation. This is an exciting role that has significant visibility across the organization and strategic impact on Phaedon's market positioning and growth trajectory. 

At Phaedon, we recognize that exceptional talent comes with diverse experiences. The final title and compensation will be thoughtfully determined using factors including but not limited to relevant work experience, skills, certifications and competencies that align to the specified role.

Role Objective

We're seeking an experienced and strategic Director of Corporate Marketing who is eager to shape our B2B marketing efforts and substantially contribute to our growth goals via sound demand generation strategy and execution. This role will lead the comprehensive marketing strategy for the Phaedon brand, managing multiple workstreams while balancing brand strategy, planning and approach, and tactical execution. Over time, this role will include managing a variable workforce of freelancers and partners, with the opportunity to build out a dedicated team as we scale.  

Reporting Structure

This position reports to the VP of Growth & Marketing and is a key member of a collaborative Growth & Marketing team comprised of sales, revenue operations, proposals, analyst relations, and business development.  The Director of Corporate Marketing also works significantly with leadership and colleagues across the business to ensure alignment of marketing initiatives with overall business objectives. 

Essential Duties/Responsibilities:

Strategy & Leadership 

• Develop and execute comprehensive B2B marketing strategies aligned with business objectives 
• Lead go-to-market strategy development and implementation 
• Provide strategic guidance and oversight for team members and vendor partners
• Spearhead multi-channel demand generation campaign strategies and execution, driving and scaling marketing-qualified lead generation with established KPIs, and continuously improving marketing ROI across all channels  
• Data-driven management and stewardship of marketing budget 
• Collaborate cross-functionally with sales, product, and leadership teams to align marketing initiatives with business goals, product launches, and revenue strategies 
• Optimize strategies across various project and campaign timelines—test, analyze and report out on results 

Content Marketing 

• Develop comprehensive content marketing strategies and lead execution to drive brand awareness and lead generation via blogs, reports and eBooks in collaboration with subject matter experts
• Ensure all content is aligned with brand standards, messaging and positioning frameworks, and strategic objectives 
• Research industry trends and competitive landscapes to identify new content opportunities that resonate with key buyer groups 
• Oversee the content calendar and production workflows 

Digital Marketing & Social Media 

• Manage CRM strategy and campaign execution leveraging an Account Based Marketing (ABM) approach
• Oversee SEO/SEM strategy and implementation in partnership with vendor 
• Lead LinkedIn-focused social media strategy (organic and paid) 
• Drive strategy and development of email marketing campaigns 
• Ensure data-driven optimization across all digital channels 

Analytics & Reporting 

• Utilize Google Analytics (GA4), Google Search Console, LinkedIn campaign manager, and HubSpot reporting dashboards to track performance 
• Implement testing methodologies to optimize marketing efforts 
• Create actionable reports to demonstrate marketing ROI 

Website Management 

• Own website strategy and content management (Word Press) 
• Manage website vendor relationships and issue resolution
• Ensure optimal user experience and conversion paths 

Event Management 

• Oversee planning and execution of 2 major events annually plus smaller events 
• Manage event logistics from contracts to execution 
• Direct webinar and virtual event strategy and execution

Location:

Our preference is for this role to be based out of our office in the Designer’s Guild building in the heart of Minneapolis' North Loop neighborhood.  We embrace a hybrid model with three in-office days per week to ensure a mix of collaboration and flexibility to support our employees' success.

We are open to exceptional remote candidates for this position.  Note that remote employees may occasionally be asked to travel to as needed.

Basic Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 7+ years in B2B marketing leadership roles
• Exceptional strategic thinking and analytical skills
• Proven track record of leading brand or corporate marketing function in a B2B environment
• Demonstrated success growing brand awareness for small or mid-sized companies, with ability to build market presence without relying on established brand equity
• Expertise in demand gen strategy and driving results that support business goals
• Strong budget ownership experience
• Excellence in project management across multiple workstreams
• Deep understanding of B2B buying cycles and persona development
• Exceptional writing and editing skills with ability to adapt tone for different audiences
• Experience with Account Based Marketing (ABM) approaches
• Demonstrated leadership ability with cross-functional teams

Technical Proficiency

• Content management systems (WordPress preferred)
• CRM platforms (HubSpot preferred)
• SEO/SEM tactics and strategy
• Google Analytics (GA4) Search Console
• Multi-channel campaign strategy and development
• Experience leveraging AI tools for marketing applications

Desired Qualifications:

• Experience with SaaS and/or marketing technology industry
• Background in marketing for marketing services organization
• Ability to balance strategic vision with tactical execution
• Adaptability and willingness to learn new technologies
• Experience with data-driven optimization and testing methodologies
• Event management experience
• Experience supporting executive visibility initiatives and media opportunities
• Proven ability to thrive in fast-paced, growth-oriented environments
• Experience developing effective positioning and go-to-market strategies for brands seeking to compete in established markets 

We value our employees and demonstrate this through our comprehensive benefits offering including medical/dental/vision coverage, comprehensive paid time off, paid holidays, paid parental leave, retirement savings plans, and more.

Pay Range:

The pay range for this position is estimated to be: $105,000 - $165,000 per year

There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

Phaedon is an equal opportunity employer, and all employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload.