About Whisker Labs

We’re on a mission to save lives and property, leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. We’re steadfastly addressing the long-underserved realm of electrical fire prevention with leading-edge technology and embarking on the next stage of our growth. Visit tingfire.com for more information. 

About the Role:

We are seeking an experienced, driven, and agile Senior Director of Marketing and Communications to lead and execute marketing strategies that strengthen Whisker Labs’ position as the definitive leader in electrical fire prevention technology and power grid insights. This role is critical to propelling us through our next phase of tremendous growth and brand awareness. 

In this role, you will build and lead a high-performing team across all marketing functions—strategy, creative, digital, brand, and public relations. You’ll seamlessly move from high-level strategy to day-to-day execution to drive both B2B and D2C initiatives that deliver measurable growth. You thrive in a fast-moving environment, bring deep expertise in growth and brand marketing, and excel at leading through ambiguity and scale. 

Reporting directly to the VP of Marketing, you’ll partner closely with the senior leadership team to drive growth. If you thrive on speed, creativity, and relentless focus on results, we want to hear from you! 

Key Responsibilities:

• Strategic Marketing Leadership: Define and own the integrated marketing strategy that fuels brand growth, demand generation, partner success, and consumer engagement. 
• Team Leadership & Mentorship: Build, scale, and lead a high-performing marketing team by hiring top talent, fostering professional growth, and cultivating a culture of collaboration, creativity, and accountability. 
• Brand Awareness: Lead multi-channel campaigns that elevate national brand recognition and drive awareness at scale. 
• Partner Marketing: Lead partner marketing strategy and drive playbooks and co-branded campaigns that amplify joint value and drive measurable growth. 
• Growth Marketing Strategy: Oversee multichannel D2C marketing programs across digital, social, email, and web. 
• Brand and Creative: Own and evolve Whisker Labs’ brand identity and guide the creative vision to ensure all marketing deliverables deliver impact and brand consistency. 
• Social Media Excellence: Oversee the strategy for all social media platforms, ensuring engaging content, robust community management, and alignment with brand voice. 
• Public Relations Strategy: Manage PR agency to shape and implement media strategies that build credibility, amplify reach, and drive positive brand narratives. 
• Event & Tradeshow Strategy: Oversee tradeshow and event marketing efforts that maximize brand visibility, audience engagement, and business development opportunities. 
• Cross-Functional Collaboration: Partner with product, engineering, customer success, and sales teams to align marketing efforts and drive outcomes across the customer journey. 

Candidate Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 
• Experience: 15+ years of experience in marketing, with experience driving both B2B and D2C strategies. 
• Leadership: Proven ability to lead and grow high-performing teams while building strong cross-functional relationships. 
• Expertise: Deep knowledge of brand strategy, partner marketing, digital marketing, and integrated campaigns. 
• Analytical Skills: Strong ability to use data and insights to inform strategies and measure success. 
• Creative Direction: Strong design sense with the ability to act as a creative director guiding visual storytelling, providing high-level creative direction, and ensuring campaigns are visually impactful. 
• Pace: Ability to work in a fast-paced startup environment and adapt to changing priorities. 

Why Join Us?

By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Whisker Labs.

Whisker Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.