What to Expect

Wonderist Agency is a full-service marketing agency that supports 1,000+ dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.valordentaltx.com)

We’re a team of over 70+ passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s  Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! 

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

JOB DESCRIPTION:

The PPC Specialist will work collaboratively to build, manage, optimize, and evolve our PPC and Social Ad client accounts. Driving quality conversions for our clients through Google Ads and Social Media Ads is at the heart of this role. As a PPC Specialist, you will be responsible for commanding client relationships, developing and executing data-driven strategies, continuously monitoring and optimizing campaigns, and leading strategic conversations that provide guidance to clients and internal teams.

Your role extends beyond the day-to-day management of campaigns. You will be expected to navigate challenging conversations with clients, uncover actionable insights, develop innovative processes, manage external partners, and contribute to the overall growth and success of our clients' digital marketing efforts. This will involve directing collaboration with various departments, such as web development and client success, to ensure a comprehensive approach to PPC and Social Ads.

As a PPC Specialist, you will demonstrate a deep understanding of the ever-evolving digital marketing landscape, staying up-to-date on the latest industry trends and best practices. You will leverage this knowledge to create compelling ad copy, optimize landing pages, and develop targeted keyword strategies that maximize ROI for our clients. The ideal candidate thrives in an agency setting, has very strong communication skills to interact with clients and external partners, and can confidently explain PPC insights and strategies in a way that drives alignment and action.

ESSENTIAL FUNCTIONS:

The PPC Specialist will be expected to know the ins and outs of PPC and Social Ads campaigns and how to best execute them as the primary PPC strategist for assigned accounts.

• Client Communication & Strategy: Serve as the primary PPC expert for assigned accounts, leading client communications via email and calls to discuss performance, recommendations, and strategy. Command conversations during client kick-off calls, onboarding meetings, and other client interactions as needed.
• Pay-per-click Strategy Development & Execution: Develop and execute data-driven PPC strategies using keyword analysis, A/B testing, and campaign optimization. Uncover actionable insights to maximize ROI and continuously monitor campaigns to ensure alignment with client goals.
• Landing Page Optimization & Cross-Functional Collaboration: Direct collaboration with web development teams to create new and optimize existing landing pages for maximum PPC conversions.
• Google Suite Mastery: Demonstrate a strong working knowledge of the full range of Google products, including Google Ads, Google Analytics, Search Console, Google Tag Manager, Google Looker Studio, Gmail, and Google Drive.
• Keyword Research & Campaign Development: Conduct in-depth research to inform new and existing PPC campaigns.
• Performance Analysis & Strategic Reporting: Monitor and confidently present monthly performance reports on clients' Facebook and Google Ads campaigns, focusing on KPIs. Navigate performance discussions and provide data-driven updates and recommendations to client success managers.
• Ad Copy Creation & Content Strategy: Craft engaging, positive, and authentic ad copy for Google Ads and Facebook Ads, adhering to best practices and platform-specific constraints. Develop ad content that highlights the unique selling propositions and differentiators of client accounts.
• Data Analysis & Strategic Implementation: Examine PPC campaign data to uncover actionable insights that inform strategy and drive the development of new processes. Lead implementation of these processes efficiently to enhance clients' PPC performance continuously.
• Time & Project Management: Manage your workload effectively to meet deadlines across a high volume of client accounts while managing external partners and contractors.

CORE COMPETENCIES

• Agency PPC Experience: 2+ years of experience in a PPC-focused agency environment, managing multiple client accounts and relationships.
• Strong Communication & Client Leadership: Ability to command conversations and explain PPC concepts and strategies to clients and internal teams. Navigate challenging discussions with confidence and professionalism.
• Strategic Thinking & Problem-Solving: Self-starter with the ability to work independently, troubleshoot challenges, and proactively optimize strategies for better results. 
• Analytical Mindset: Strong proficiency in analyzing PPC data, identifying trends, and making data-driven optimizations that can be confidently communicated to clients.
• Detail-Oriented: Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment while managing contractor relationships and external partnerships.
• Adaptability & Forward Thinking: Understanding of evolving digital marketing landscape and industry trends, with a proactive approach to testing and implementing new PPC tactics.
• Contractor & Team Management: Ability to direct collaboration with external partners and internal teams to deliver comprehensive PPC strategies.

PERSONALITY MUSTS:

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should have a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and puts forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. 

MINIMUM QUALIFICATIONS:

• Google Ads Certified
• 2+ years Google Ads and Meta Ads experience with proven client communication and relationship management skills
• Bachelor's degree in a related field (Marketing, Website Development, Digital Media, etc.)
• Ability to communicate PPC concepts effectively in client meetings and lead strategic discussions
• Experience managing external contractors or agency partnerships (preferred)
• Experience with call tracking / CRM platforms (GoHighLevel, CallRail, etc.)
• Deep understanding of Google and Meta Ads conversion tracking

BONUS POINTS FOR APPLICANTS WITH:

• 2+ years of agency experience
• 1+ year experience healthcare marketing experience
• Webflow experience
• Google Apps Script experience
• Basic understanding of HTML/CSS
• SEO experience