About Workweek

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

About the role

The Content Marketing Manager (CMM) for Hospitalogy creates content to help an audience of healthcare leaders—particularly folks who are in strategy, operations, and/or finance roles at hospitals or health systems—stay informed and grow in their careers. 

The CMM is the right hand for the brand’s Creator, Blake Madden, often acting as his “ghostwriter” and research assistant. They will master his unique voice and tone to create authentic, engaging content across the brand’s channels—primarily newsletter, podcast, and social, including ad copy. The CMM also supports our Marketing team as needed, e.g. on landing page copy, email campaigns to promote webinars, subscriptions to the Hospitalogy Membership, and more.

The ideal candidate for this role has an understanding of the healthcare industry and experience in creating content for expert healthcare audiences, especially around healthcare M&A, strategy, finance, and innovation trends. This person enjoys research and storytelling, and—simply put—just knows how to create content that real humans like reading, replying to, and sharing (bonus if you make great memes). This person is also a great teammate and collaborator who’s able to consistently meet hard deadlines, has great follow-through, and is able to analyze content performance in order to gather learnings that will help them improve content performance over time.

Responsibilities

• Support the creation and publication of content for the Hospitalogy brand across a variety of channels each week, including but not limited to newsletters, advertisements, and marketing materials
• Master the Creator & brand’s unique voice & tone to create content that meets editorial guidelines and represents brand standards, often acting as a "ghostwriter" for the brand across departments.
• Collaborate with the Creator and other relevant stakeholders (ex: Director of Content Strategy, Director of Marketing) as needed to develop content
• Meet hard deadlines each week to ensure content is published in accordance with internal business AND external brand partnership (aka advertising) requirements
• Analyze data and incorporate feedback to optimize content for the audience & advertisers

Qualifications

• Driven, with an intellectual curiosity and desire to ask “why?” 
• 2+ years creating healthcare-related content, and existing knowledge of the healthcare system, including key stakeholders and relevant terminology.
• • Direct-response copywriting experience is a plus
• Experience collaborating across various stakeholders to consistently meet hard deadlines
• Experience performing research with and acquiring insights from a variety of sources — from industry publications, to current events, to dense financial data or company research
• Ability to master the brand’s voice & tone, as well as deeply understand the target audience, in order to create content that meets editorial guidelines & supports achievement of business goals
• Meticulous attention to detail with outstanding proofreading, fact-checking, and editing skills
• Ability to operate and represent yourself in a way that aligns with Workweek's core values

Benefits

• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply