About Young Americans For Liberty

Founded from the 2008 Ron Paul Presidential Campaign, Young Americans for Liberty (YAL) is the nation’s largest pro-liberty youth movement, building a powerful network of activists to transform states into beacons of freedom.

We utilize a 3 step "Build - Elect - Pass" model is driving real change in America's political system:

1. Build: We are building the largest nationwide movement of committed youth activists on American college campuses. We have chapters established on over 500 campuses and with over 327,000 students on campus.
2. Elect: Mobilize our base of committed youth activists to be the grassroots muscle on campaigns of principled liberty legislators through Operation Win at the Door. Since 2018, we've built a coalition of 400 active legislators in our National Liberty Legislator Coalition.
3. Pass: Use this coalition of principled liberty legislators to pass transformative policy at the state level. This coalition has already passed over 750 liberty bills spanning from Universal School Choice, to Constitutional Carry, to major tax cuts and so much more. You can view the full list of bills passed at YALiberty.org/Liberty-Bills.

Vision

Our vision is to create Liberty Lighthouse States that will Transform Our States into Beacons of Liberty.

To do this, we've set an ambitious goal to raise $150 million over the next five years to make this possible.

We are building a highly skilled Development and Marketing team to achieve this goal – who have already raised $63 million in pursuit of this vision.

We are willing to pay above-market rates for a person with experience, a strong cultural fit, and an unwavering belief in the principles of liberty.

YAL has a confidential detailed plan to achieve our vision of Liberty Lighthouse States as well a detailed plan to raise $150 million by 2030 and how this role will be instrumental to achieving that plan.

Both documents can be shared with serious candidates in the interview process,

Our Values & Culture

YAL's culture is built on 5 foundational values:

1. Goal Setting: We orient our work towards specific goals that align with achieving our long-term vision.
2. Trust the Truth: We pursue the truth and are honest in all we do, even when it’s difficult. There should never be a situation where lying is the right answer if we’re truthful from the beginning.
3. Grassroots Mobilization: We win on principle by generating grassroots pressure on the politicians. Unless you are politically feared, you will not be politically respected. Education alone is not enough.
4. Principle: We believe in liberty — which provides the freedom to choose and requires taking responsibility for your choices — and individual rights — which must be respected at all times.
5. Power of the Individual: We recognize everyone has an innate ability to make a difference. Therefore, we are dedicated to aligning your goals and developing your strengths so you can unlock your full potential.

Candidates who will fit in with YAL's culture tend to be principled, entrepreneurial, passionate, and comfortable with ambitious goals and a fast-paced work environment.

About the Role

We’re seeking a Product Manager to lead the launch, adoption, and ongoing improvement of the Liberty Action platform, which is YAL/Liberty Action’s digital hub for grassroots liberty activism. You’ll own the product roadmap, orchestrate cross‑team execution, and ensure members experience a seamless journey from signup to sustained activism. You’ll manage engagement features (including our gamification system, e.g., “Eagles”), partner closely with engineering and field teams, and drive a data‑informed approach to growth.

Location: Remote (occasional travel required)
Reports to: Chief Marketing Officer (CMO)
Employment: Full‑time

What You’ll Do

Launch & Adoption

• Lead the Q1 launch from go‑to‑market plan through post‑launch stabilization.
• Translate onboarding flows into sustained activation and early retention.
• Set up dashboards and alerts for real‑time launch health (signups, activation, errors).

Product Roadmap & Features

• Maintain a rolling, prioritized roadmap aligned to campaign needs; run quarterly planning.
• Scope and ship features in tight, iterative cycles; manage dependencies and risks.
• Oversee integrations with campaign tools (Hubspot, email/SMS, analytics).

User Journey & Engagement

• Own the end‑to‑end journey from signup → membership → first action → repeated activism.
• Operate the gamification system (levels, badges, streaks, leaderboards) and ensure it drives quality actions.
• Define and track engagement KPIs (activation, DAU/WAU/MAU, actions/member, retention, cohort health).

Cross‑Team Collaboration

• Serve as the connective tissue across engineering, field staff, marketing/growth, and content.
• Coordinate funnel campaigns that drive platform growth and action‑taking.
• Communicate progress, tradeoffs, and learnings clearly to stakeholders.

Feedback & Continuous Improvement

• Run a steady cadence of user interviews, surveys, and in‑app feedback.
• Convert insights into problem statements, hypotheses, and experiments (A/Bs where feasible).
• Lead quarterly iteration cycles that deliver measurable improvements.

Qualifications

Must‑Have

• 5+ years experience launching and scaling a platform or SaaS product as a Product Manager.
• Familiarity with gamification mechanics and behavior change design.
• Strong roadmap ownership, backlog management, and cross‑functional leadership.
• Ability to translate complex technical needs into clear, user‑facing solutions.
• Fluency with engagement and growth metrics; comfort with dashboards and product analytics.
• Excellent communication, stakeholder management, and writing skills.

Nice‑to‑Have

• Experience with political tech, grassroots organizing platforms, or digital campaign tools.
• Comfort collaborating with field operations, content/creative, and data teams.

Work Style & Travel

• Remote‑first; occasional travel for launches, team on‑sites, or major events.

RRE Scorecard