Director of Growth Marketing

About Young Americans For Liberty


Founded from the 2008 Ron Paul Presidential Campaign, Young Americans for Liberty (YAL) is the nation’s largest pro-liberty youth movement, building a powerful network of activists to transform states into beacons of freedom.


We utilize a 3 step "Build - Elect - Pass" model is driving real change in America's political system:


  1. Build: We are building the largest nationwide movement of committed youth activists on American college campuses. We have chapters established on over 500 campuses and with over 327,000 students on campus.
  2. Elect: Mobilize our base of committed youth activists to be the grassroots muscle on campaigns of principled liberty legislators through Operation Win at the Door. Since 2018, we've built a coalition of 400 active legislators in our National Liberty Legislator Coalition.
  3. Pass: Use this coalition of principled liberty legislators to pass transformative policy at the state level. This coalition has already passed over 750 liberty bills spanning from Universal School Choice, to Constitutional Carry, to major tax cuts and so much more. You can view the full list of bills passed at YALiberty.org/Liberty-Bills.

Vision


Our vision is to create Liberty Lighthouse States that will Transform Our States into Beacons of Liberty.


To do this, we've set an ambitious goal to raise $150 million over the next five years to make this possible.


We are building a highly skilled Development and Marketing team to achieve this goal – who have already raised $63 million in pursuit of this vision.


We are willing to pay above-market rates for a person with experience, a strong cultural fit, and an unwavering belief in the principles of liberty.


YAL has a confidential detailed plan to achieve our vision of Liberty Lighthouse States as well a detailed plan to raise $150 million by 2030 and how this role will be instrumental to achieving that plan.


Both documents can be shared with serious candidates in the interview process,


Our Values & Culture


YAL's culture is built on 5 foundational values:

  1. Goal Setting: We orient our work towards specific goals that align with achieving our long-term vision.
  2. Trust the Truth: We pursue the truth and are honest in all we do, even when it’s difficult. There should never be a situation where lying is the right answer if we’re truthful from the beginning.
  3. Grassroots Mobilization: We win on principle by generating grassroots pressure on the politicians. Unless you are politically feared, you will not be politically respected. Education alone is not enough.
  4. Principle: We believe in liberty — which provides the freedom to choose and requires taking responsibility for your choices — and individual rights — which must be respected at all times.
  5. Power of the Individual: We recognize everyone has an innate ability to make a difference. Therefore, we are dedicated to aligning your goals and developing your strengths so you can unlock your full potential.

Candidates who will fit in with YAL's culture tend to be principled, entrepreneurial, passionate, and comfortable with ambitious goals and a fast-paced work environment.


The Director of Growth Marketing Role


Young Americans for Liberty (YAL) is seeking a talented and data drive Director of Growth Marketing who understands marketing pipelines and direct response fundraising.


You’ll work closely with a skilled and growing Development & Marketing teams to build a growing base of donors at top of funnel and "chip-in" giving levels.


This is a leadership role that will entail management of several vendors supply creative, as well as managing potential future employees.


The primary role of the Director of Growth Marketing is grow YAL's total donor base by 1.) ordering and reviewing creative, 2.) identify and cut lists of target prospect audiences, 3.) track results and build systems of follow-up.


RR&E's


Below is a table showing the expected break down of time spent on each role within this position, as well as the accompanying responsibilities and expectations.


This is a good faith estimation, but we do expect some deviance from the listed roles and timing break down.


We are looking for entrepreneurial team players who can identify value creation that may be outside their role and are also willing to take on responsibilities outside their role if needed.


ROLES

Jobs need to be done in position

RESPONSIBILITIES

Based on roles, what are tasks day in and out?

EXPECTATIONS

What's the expected outcome of the responsibilities?

Create Donor Acquisition Campaigns

[30%]

  • Strategic planning to create campaigns that will acquire new donors or donor leads.
  • Deciding the narrative, the appeal, the”why” a donor would decide to give to YAL.
  • Use all methods of donor communications (email, direct mail, digital ads, live calls, text, etc).
  • Create clear plans for growth of the donor base, provided with written documentation.
  • Grow YAL’s donor base.
  • Create clear systems of follow up and close to all donor leads acquired.

Ordering and Reviewing Creative

[30%]

  • Work with vendors and potential future staff to craft marketing campaigns
  • Describe and order both copy and graphic design creative to be used in said campaign.
  • Review, edit, and approve creative to maximize output of said campaign.
  • Develop and own multiple marketing campaigns focused on growing YAL's donor pool.

Track Success of Campaigns

[20%]

  • Determine the following through data tracking: 
  • Did the marketing campaign achieve its goal?
  • What can be improved in our communications to scale up our acquisition efforts?
  • What target audiences are interested in YAL’s work?
  • Create a clear dashboard to track success.
  • Track success of every communication sent in a “Bluebook.”
  • Create a clear system of finding new opportunities.
  • Ensure our donor base is growing and deliver reports of success.

Manage Staff and Vendors

[20%]

  • Currently YAL has a number of marketing vendors that manage data, creative, or marketing campaigns, manage vendors and track success.
  • Grow staff in areas that add value.
  • Identify vendors that give us new opportunities to grow.
  • Grow the team efficiently.
  • Cut failing vendors, hire those who give YAL a better opportunity to grow.


Pay & Benefits


YAL is a rapidly growing organization that is building a highly talented team to raise $150MM over the next 5 years. To hit such ambitious goals, we are willing to offer between $70,000-$140,000 for this role, reflecting experience and accomplishments willing to exceed industry standards to acquire top talent.


The specific offer amount will reflect what we believe is value provided based on the qualifications of the applicant, but greener applicants should be encouraged by the fact that there is a high ceiling for long term development in this role.


For almost all roles, we establish a Salary + Bonus compensation structure that reflects the value creation of that individuals work. Compensation bonus structure and total compensation possibilities can be discussed in the interview process.


Young Americans for Liberty offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, 401k plan with up to 4% match, “take what you need” PTO and sick leave, and 8 weeks of paid leave for new parents, among other programs.


We take care of our people so they can focus on creating value for our long-term vision.


Interested in learning more?


Submit your application today to start the conversation and see if we will be a good fit together!


The pay range for this role is:

70,000 - 140,000 USD per year (Headquarters)

70,000 - 140,000 USD per year (Remote - United States)

Development

Austin, TX

Remote (United States)

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