About Anthony & Sylvan

Looking to build something that lasts—literally? At Anthony & Sylvan Pools, your skills create real impact. For nearly 80 years, we’ve been turning backyard dreams into reality as the nation’s largest and most recognizable name in swimming pools. Founded in 1946, we design and build quality inground pools across the U.S., while also offering renovations, modernizations, and ongoing maintenance services. We’re growing fast and seeking candidates who take pride in craftsmanship, value teamwork and safety, and are ready to grow with us. Learn more at anthonysylvan.com.

About the Role

As the Marketing & Social Media Specialist, you’ll help bring our brand to life through creative, engaging content across all social media platforms. You’ll play a key role in shaping how we connect with customers online—developing posts, supporting campaigns, and helping grow our digital presence in ways that drive engagement and excitement around the Anthony & Sylvan brand.

Working closely with the Director of Marketing & Communications, you’ll also contribute to broader marketing initiatives, including referral programs and email marketing campaigns. This role is perfect for someone who is creative, curious, and eager to gain hands-on experience across multiple areas of marketing while having the opportunity to test ideas, build new skills, and make a real impact.

General Summary of Position

The Marketing & Social Media Specialist will be responsible for creating compelling content and managing the company’s social media presence across all platforms. This role also supports broader marketing initiatives, including customer engagement through referral programs and email marketing campaigns. Reporting to the Director of Marketing & Communications, this role is ideal for a person looking to learn more about all facets of marketing and social media while having the ability to flex their wings.

Essential Functions and Responsibilities

• Manage social media strategy and execution by developing and maintaining a content calendar across platforms (Instagram, Facebook, LinkedIn, TikTok), creating engaging brand-aligned graphics, videos, and copy, scheduling posts using management tools, monitoring engagement, and collaborating with the Customer Care Team to respond to comments and messages while fostering community growth.
• Track and analyze social media performance by monitoring key engagement metrics, preparing monthly performance reports, and providing insights and recommendations to improve reach, engagement, and overall effectiveness.
• Develop and manage marketing content by collaborating with internal teams to gather stories, updates, and visuals; assisting the Agency of Record (AOR) with blog posts and promotional copy; and ensuring all content aligns with brand voice, messaging standards, and marketing goals.
• Support digital content optimization by assisting the AOR with website content updates and ensuring content is optimized for SEO and emerging AI search standards.
• Assist in managing the customer referral program, including participant outreach, tracking and reporting program activity, engaging participants to encourage continued involvement, coordinating promotional efforts, and refining the program to improve usability and participation.
• Execute email marketing campaigns and support broader marketing initiatives by creating and sending campaigns through the company’s email platform, segmenting audiences, monitoring performance metrics (open rates, click-through rates, conversions), supporting event promotion and partnerships, and assisting the Director of Marketing & Communications with marketing initiatives and administrative tasks as needed.
• Other duties as assigned

QUALIFICATIONS – Knowledge, Skills & Abilities

PHYSICAL REQUIREMENTS

• Primarily sedentary work performed in an office environment
• Ability to communicate promptly and clearly via phone and computer

ACKNOWLEDGEMENT

Position duties and expectations change over time.  This job description is not intended to be an all-inclusive, exclusive or exhaustive list of the job functions that an employee in this position may be asked to perform from time to time.  The employee may perform other related duties as assigned to meet the ongoing needs of the Company. If there is ever a time that you are unsure what is expected of you, you are expected to meet with your manager and ask questions. If you are unsure how to perform a certain task, ask your manager before performing.

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