Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal. 

**Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**

Job Summary

The Marketing Program Specialist will manage the coordination and execution of marketing initiatives that drive brand growth and engagement. This role requires collaboration with Sales, Training, Technology, and other departments to bring marketing programs to life—from concept to rollout. The ideal candidate is a detail-oriented project leader who can manage multiple initiatives at once and coordinate the production and deployment of direct mail and digital campaigns.

Responsibilities

• Collaborate with Sales, Training, Technology and other Home Office departments on development and implementation of new marketing programs
• Field project/program requests from all departments and evaluate for feasibility with Sr. Marketing Manager
• Serve as primary point of contact for all Marketing Project Charters, including project request submissions, working with Technology Team on requirements gathering, project timelines and deliverables, coordinating internal reviews/revisions, testing, status reports and rollout to stakeholders
• Work with Training department to create tutorials/user guides in advisor learning portal
• Manage the Print/Direct Mail production schedule, including internal tasking, liaising with third-party fulfilment company for workflows, production timelines, platform testing, etc.
• Manage Strategic Partnership marketing deliverables, including timelines, approvals and reporting in coordination with Marketing Account Managers
• Work with senior-level marketing team to introduce and implement new marketing initiatives and improvements
• Back up Sr. Marketing Manager for customer segmentation lists for print and email
• Special projects as needed

The items listed above are intended to provide an overview of the essential functions of the job. 

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform. 

Competencies

• Experience managing timelines, workflows and creative deliverables
• Strong organizational skills with attention to detail
• Proficiency with project management software, including Jira, Planner, Trello
• Excellent communication and problem-solving skills
• Ability to manage multiple projects in fast-paced environment

Requirements

• BA in Marketing, Advertising, Communications or related field
• 3+ years of marketing program management experience

This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.