About dub

Founded in 2021 in NYC, dub is building the first social investing marketplace by providing a simple way to share, reward, and invest alongside the best portfolios and minds in asset management. dub’s innovative copy-trading platform gives fund managers, financial experts, and regular investors a simple way to make their investment wisdom actionable for regular individuals and distribute it.

Backing

We've raised money from visionaries who support our mission. Our institutional investors include Tusk Ventures Partners and Slow Venture, and our angels consist of partners from Sequoia and A16Z and the current or former CEO/Founders of Uber, Airbnb, Robinhood, Morgan Stanley Smith Barney, and TIAA.

About the role

dub is looking for someone who is experienced yet gritty, is good with lots of ambiguity and loves ownership, and is capable of both defining and executing marketing strategy in a high growth early stage consumer startup. You should be comfortable operating as an IC, collaborating with our in-house content creation team, and working closely with the CEO & leadership to turbo-charge our product led growth with world-class marketing. You'll be primarily focused on paid advertising, with bonus points if you can weave in product marketing and content strategy. You'll have, at minimum, a $X00,000 weekly budget to deploy across creative, subject to scale up as we prove payback periods and increase acquisition efficiency. The Ideal candidate has independently ran marketing at a seed/series A consumer company and craves a dynamic early stage environment/culture. 

Responsibilities

• Owning paid media/performance marketing
• Strategizing organic and paid content with in-house content creation team
• Improving CAC/LTV, payback periods, and core business KPIs through marketing
• Launching paid ad campaigns on Meta & TikTok & more
• Operating our external facing brand assets (dub's Instagram, TikTok etc)
• Existing ability or willingness to learn product and lifecycle marketing
• Innovating new marketing strategies and integrating existing ones from competitors
• Interfacing with and sourcing external resources (everything from influencer partnerships to hiring content resources)
• Work with CEO/Leadership and product to maximize marketing output
• Staying up to date with the best strategies for marketing
• Manage our ads and ad spend on a 24/7 basis if needed

Qualifications

• 2+ years as solo contributor / solo IC leading marketing at a Seed / Series A consumer startup
• Experience owning & being held accountable to Marketing KPIs
• Expertise in pixel tracking and campaign measurement attribution models
• Driven substantive improvements in business metrics (i.e. CAC/LTV, Payback Periods) in previous roles
• Expert at launching and iterating successful paid marketing campaigns on Meta & TikTok with 6 figure budgets
• Very strong marketing analytics and data skills working with attribution tools like AppsFlyer
• Experience creating and running social media channels on X, Instagram, TikTok
• Great network of other marketers in consumer space
• Strong brand sense and experience with Figma/CapCut/Adobe Suite
• Worked in consumer fintech or investing companies
• Passionate about finance and investing

What we offer

• Competitive salary ranging from $90k-$170k, commensurate with experience and geography to include equity
• 100% paid health insurance for employees with partial coverage for dependents
• Time away, including company holidays and unlimited PTO
• Lively office environment with fully stocked snacks, coffee, espresso, and other perks

Job Notes

• This is a hybrid role and ask that you come to the NYC office 3 or more times a week.
• You must be authorized to work in the US (we do not provide visa sponsorship at this time)

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