COMPANY OVERVIEW

Storesight is an AI-powered platform purpose-built by CPG executives in collaboration with leading CPG firms to transform how sales and category management teams operate. Backed by a network of 3M+ contributors, we acquire more than 6 million shelf and display images annually from nearly 50,000 locations. If you’re passionate about helping businesses maximize retail performance, revenue, and profit, join us in shaping the future of CPG innovation.

POSITION OVERVIEW
This role plays a key part in driving lead generation, nurturing prospects, and accelerating sales opportunities for our B2B SaaS platform. The ideal candidate is a creative thinker with strong organizational skills, a data-driven mindset, and a passion for executing marketing strategies that generate measurable results.

KEY RESPONSIBILITIES

Campaign Management

●      Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.).

●      Manage the creation and execution of ABM (Account-Based Marketing) initiatives to target high-value accounts.

Lead Management

●      Monitor and report on lead funnel metrics, ensuring leads are nurtured effectively through the buying journey.

Marketing Automation and CRM

●      Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to execute email campaigns, landing pages, and nurture programs.

●      Maintain data hygiene in CRM systems to ensure accurate reporting and segmentation.

Performance Analysis

●      Track and analyze campaign performance metrics (e.g., MQLs, SQLs, pipeline growth, ROI).

●      Provide insights and recommendations to optimize demand generation activities.

Collaboration

●      Work closely with sales, content, and product marketing teams to align messaging and ensure campaign success.

●      Coordinate with external vendors and agencies as needed for campaign execution.

Market Insights

●      Stay updated on industry trends, competitor activities, and emerging demand generation strategies.

●      Identify new channels and tactics to drive lead generation and engagement.

QUALIFICATIONS

●      1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment.

●      Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce).

●      Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).

●      Excellent written and verbal communication skills.

●      Ability to manage multiple projects in a fast-paced environment.

●      Creative thinker with a results-oriented approach to problem-solving.

BENEFITS

●     Competitive salary

●     Paid vacation and sick time

●     Health, dental, and vision insurance

●     Company-paid life insurance

●     Supplemental Insurance

●     401(k) and Company match

●     Opportunities for career advancement